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Design Your Way to Product/Market Fit презентация
Содержание
- 1. Design Your Way to Product/Market Fit
- 2. Photo credit: SDASM Archives
- 3. Photo Credit: Nationaal Archief
- 4. Rachleff's Corollary of Startup Success via pmarca.com
- 5. Could you get to product/market fit in one week?
- 6. Img copenhagen
- 7. 16 week Lean Launchpad class in 1 week
- 8. They did it
- 9. A plan for tuition
- 10. What makes designers effective?
- 11. Distributed Cognition Photo: woodleywonderworks
- 12. Designers Think with…
- 13. hands
- 14. Post-its
- 15. walls
- 16. Frees up memory Allows you to see
- 17. You can get insights for product/market fit with 3 techniques
- 18. 1. Fragmenting and freelisting
- 19. Why? Make information modular in order to recombine
- 20. EXERCISE Get out your post its List
- 21. EXERCISE Get out your post its List
- 22. 2. Chunking into affinity groups
- 23. How? Put idea with like ideas No rules, just seek patterns remix
- 24. Play with possible models Relationship to other data Credit: Steve Portigal
- 25. Play with possible models Frequency Credit: Steve Portigal
- 26. Play with possible models Timeline Credit: Steve Portigal
- 27. Play with possible models The 2 x 2 Credit: Steve Portigal
- 28. Example: PAIN/GAIN matrix Get out the pain/gain
- 29. Why? Discover unexpected insights in the data Photo credit Eirik Newth
- 30. 3. Mapping to Frameworks
- 31. What is a frame work? A scaffold for thinking about a problem
- 32. How? Select a framework Map post-its against it Do more research/freelisting to fill in blanks
- 33. Patterns?
- 34. Opportunities?
- 35. Discover hidden patterns Why Frameworks? Photo credit Marc Phu
- 36. Why Frameworks? Find missing areas of inquiry
- 37. Empathy Map Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
- 39. More Frameworks for you
- 40. Mental models Photo credit: Indi Young
- 41. User needs go here Offerings goes here Opportunities! Photo credit: Indi Young
- 42. Photo credit: Indi Young
- 43. Participatory roadmap
- 46. You know this one…
- 48. Freelist your points Chunk them into themes
- 49. Your meeting?
- 50. Get up! Use the walls! Photo credit: Kevin Hoffman
- 51. Remember Fragmenting + Chunking + Mapping
- 52. = Insights!
- 53. Learn More: Classes Books THE CREATIVE FOUNDER At
- 54. Thank you @cwodtke www.eleganthack.com
Photo credit: SDASM Archives
Слайд 4Rachleff's Corollary of Startup Success via pmarca.com
The only thing that matters
is getting to product/market fit.
Слайд 16Frees up memory
Allows you to see connections
Share insights & understanding
Photo Credit:
Umberto Salvagnin Magnolia petal cells
Слайд 28Example: PAIN/GAIN matrix
Get out the pain/gain matrix
TOGETHER with a neighbor, map
post-its against the matrix
Слайд 37Empathy Map
Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
Слайд 48Freelist your points
Chunk them into themes
Map them to a story arc!
Photo
taken at Duarte Workshop
Слайд 53Learn More:
Classes Books
THE CREATIVE FOUNDER
At Stanford CE. & General Assemb.ly
http://www.eleganthack.com/category/speaking/ for more
info
