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Design with Temperament презентация
Содержание
- 1. Design with Temperament
- 3. http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience
- 4. http://en.wikipedia.org/wiki/World_of_Tanks
- 5. https://www.allsecur.nl
- 6. Do not have access to user research?
- 7. Actionable and simple Universal Reusable Proven
- 8. 4 Types of Temperament
- 9. Design practice Bryan Eisenberg Theory David Keirsey http://www.keirsey.com/ http://www.bryaneisenberg.com/
- 10. http://www.keirsey.com/sorter/instruments2.aspx ) Keirsey Temperament Sorter (KTS-II)
- 11. Quick (Lymbic Mode) Based on
- 12. Traditionalist Quick (Lymbic Mode)
- 13. Dependable, helpful, and hard-working Dutiful, cautious,
- 14. Browses methodically, using primary navigation Looks
- 15. Rationalist
- 16. Eye-tracking of “Traditionalist” http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
- 17. Hedonist Quick (Lymbic
- 18. Eye-tracking of “Hedonist” http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
- 19. Socializer- Philanthropist Quick (Lymbic
- 20. Oriented on personal development, seek their
- 21. Want it “quick & easy” but
- 22. Eye-tracking of “Socializer” http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
- 23. Rationalist Quick (Lymbic Mode)
- 24. Pragmatic, skeptical, self-contained, and focused
- 25. Perfectionists, look for the best
- 26. Eye-tracking of Rationalist http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
- 27. Quick
- 28. Practical Application Information Architecture; Content Strategy/ Creation;
- 29. Design with Temperament Part 2: Secrets “beyond MBTI”
- 30. ?
- 31. Rationalist
- 32. For which temperament should we design first?
- 33. HEDONISTS FIRST 100% 35%
- 34. Second?
- 35. HEDONISTS FIRST TRADITIONALISTS SECOND 100% 80%
- 36. Designing for only 2 temperament types = 80% of audience!
- 37. It is already enough (for a good start)
- 38. Traditionalist Hedonist eCommerce Games
- 39. Product focused Browsers Researchers Bargain hunters One-time
- 40. PHILANTROPISTS NEXT HEDONISTS FIRST TRADITIONALISTS SECOND 90%
- 41. 3 temperament types = 90% of audience!
- 42. RATIONALISTS IF YOU
- 43. Temperament type is not a category
- 44. Rationalist
- 46. Temperament type is not a category but rather a space, shape
- 48. Temperament type is not a category but
- 49. Traditionalist
- 50. True good intentions Sympathetic, authentic people
- 51. Temperament type is not a category but
- 53. Hienadź “Gena” Drahun @HDrahun Hienadz.drahun hienadzdrahun Thank you!
- 54. History of the Web & Temperament Types
- 55. Rationalist’s Web 0.x (1991-1993)
- 56. Traditionalist’s Web 1.x (1994 - 2004)
- 57. Hedonist’s Web 2.x (2004 - )
- 58. Socializer’s (?) Web (2004 - )
- 59. Want some more?
- 60. Matching Temperament Types
- 62. http://www.bryaneisenberg.com/wp-content/uploads/2013/10/persona-attributes-raw.png?66ae93
- 63. http://www.bryaneisenberg.com/wp-content/uploads/2013/10/persona-attributes-raw.png?66ae93
- 64. Barbarian Assasin Wizard Temperament Types in RPG Monk Hedonist Socializer- Philanthropist
- 65. Bartle’s 4 Players Types Hedonist Hedonist
- 66. Lazzaro’s “4 Keys 2 Fun” http://xeodesign.com/research.html Socializer- Philanthropist Hedonist
http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience
Слайд 9Design practice
Bryan Eisenberg
Theory
David Keirsey
http://www.keirsey.com/
http://www.bryaneisenberg.com/
Слайд 11
Quick
(Lymbic Mode)
Based on
Emotions
(Right Brain)
Based on
Facts
(Left Brain)
Deliberate
(Cerebral Mode)
How do we
make decisions?
Слайд 12
Traditionalist
Quick
(Lymbic Mode)
Based on
Emotions
(Right Brain)
Based on
Facts
(Left Brain)
Deliberate
(Cerebral Mode)
Слайд 13
Dependable, helpful, and hard-working
Dutiful, cautious, humble, and focused on credentials and
traditions;
Concerned, trust authority, seek security, prize gratitude
Concerned, trust authority, seek security, prize gratitude
“ Work hard today, to feel good tomorrow”
Traditionalist
Слайд 14
Browses methodically, using primary navigation
Looks for Detailed Product Information, Comparisons
Contact, Shipping
& Retour Info;
Feeling of Familiarity, Trust & Security;
“DIY” – “help yourself” approach
Feeling of Familiarity, Trust & Security;
“DIY” – “help yourself” approach
“What your product does?
How it does it?”
Design for Traditionalist
Слайд 15
Rationalist
Hedonist
Traditionalist
Socializer- Philanthropist
Quick
(Lymbic Mode)
Based on
Emotions
(Right Brain)
Based on
Facts
(Left Brain)
Deliberate
(Cerebral Mode)
Слайд 16
Eye-tracking of “Traditionalist”
http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
Слайд 17
Hedonist
Quick
(Lymbic Mode)
Based on
Emotions
(Right Brain)
Deliberate
(Cerebral Mode)
Based on
Facts
(Left Brain)
Слайд 18
Eye-tracking of “Hedonist”
http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
Слайд 19
Socializer- Philanthropist
Quick
(Lymbic Mode)
Based on
Emotions
(Right Brain)
Deliberate
(Cerebral Mode)
Based on
Facts
(Left Brain)
Слайд 20
Oriented on personal development, seek their true self;
Ready to help and
trust, but are cautious;
Loving, kindhearted, and authentic.
Enthusiastic, trust their intuition, yearn for romance
Loving, kindhearted, and authentic.
Enthusiastic, trust their intuition, yearn for romance
“Communicate to make
myself and the world better”
Socializer- Philanthropist
Слайд 21
Want it “quick & easy” but are cautious, value personal communication;
Who
are you? What are your ethical & moral values? (“About us”, etc.)
Whom have you already helped?
How can I help others?
Whom have you already helped?
How can I help others?
“How does your product make the world better?”
Design for Socializer
Слайд 22
Eye-tracking of “Socializer”
http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
Слайд 23
Rationalist
Quick
(Lymbic Mode)
Based on
Emotions
(Right Brain)
Based on
Facts
(Left Brain)
Deliberate
(Cerebral Mode)
Слайд 24
Pragmatic, skeptical, self-contained, and focused on problem-solving and systems analysis;
Ingenious, independent,
and strong willed;
Even-tempered, trust logic, yearn for achievement, seek knowledge, prize technology, and dream of understanding how the world works.
Even-tempered, trust logic, yearn for achievement, seek knowledge, prize technology, and dream of understanding how the world works.
“Be the best”
Rationalist
Слайд 25
Perfectionists, look for the best and most efficient way to make
things done;
Very quick in judging about what is not best or “suspicious”;
Masters of comparison & verification;
Feel flattery and “desire to sell”
Very quick in judging about what is not best or “suspicious”;
Masters of comparison & verification;
Feel flattery and “desire to sell”
“Give me the facts to proof that your product is the best option”
Design for Rationalist
Слайд 26
Eye-tracking of Rationalist
http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
Слайд 28Practical Application
Information Architecture;
Content Strategy/ Creation;
Visual Design;
Design for Conversion & Persuasion;
Personas /
User models;
Walkthroughs;
Journey Maps;
Content Audits
for
Walkthroughs;
Journey Maps;
Content Audits
for
Слайд 30
?
What is the distribution of temperament types
Rationalist
Hedonist
Traditionalist
Socializer- Philanthropist
Слайд 38
Traditionalist
Hedonist
eCommerce
Games
News/ Content
Help & Service
«Casual» shopper
«Targeted» shopper
«Grinder»
«Hardcore»
gamer
«D.I.Y»
«Scanner»
«Casual»
gamer
«Help me...»
Слайд 39Product focused
Browsers
Researchers
Bargain hunters
One-time shoppers
5 Types of E-Commerce Shoppers
Traditionalist
Hedonist
Traditionalist
Hedonist
Hedonist
http://www.nngroup.com/articles/ecommerce-shoppers/
Слайд 44
Rationalist
Hedonist
Traditionalist
Socializer- Philanthropist
✓= ✓
Not true
Two people of the same
temperament are not the same
Слайд 49
Traditionalist
Hedonist
In a good mood
Tired
Concentrated
Serious decision
Minor decision
Familiar environment
New environment
Following decisions
First decision
Слайд 50
True good intentions
Sympathetic, authentic people
Checkable, concrete
results
Socializer- Philanthropist
Слайд 51Temperament type is not a category but rather a space, shape,
which can change with time and not only…
Слайд 66Lazzaro’s “4 Keys 2 Fun”
http://xeodesign.com/research.html
Socializer- Philanthropist
Hedonist
