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Demystifying Design презентация
Содержание
- 1. Demystifying Design
- 2. About Cantina Cantina is a digital design
- 3. Alec Francesconi Current: President at Cantina
- 4. Chris Lamothe Current: Director, Experience Design at
- 5. WHY SO MYSTIFIED? image source: https://hdwallpapers.cat/
- 6. 2009 2011 2014
- 7. What is Design?
- 8. art? image source: http://acesweeklyblog.com/
- 9. immeasurable? image source: http://wallbasehq.com
- 10. MAGIC? image source: http://www.webdesignbooth.com
- 11. lipstick? image source: http://visualsearch.tk
- 12. the process of design
- 13. Web Design Process 1998-2002
- 14. + image source: http://minecrafts.org https://www.youtube.com
- 15. + ( )x image source: http://steamcommunity.com
- 16. image source: https://commons.wikimedia.org
- 17. image source: http://galleryhip.com http://unapausaparalapublicidad.com
- 18. image source: http://www.gloriouscolor.com
- 19. UX Design Process 2002-2010
- 20. +
- 21. + + image source: http://jennycham.co.uk
- 22. + ( )x +
- 23. = + ( )x + image source: https://mikespennyforyourthoughts.wordpress.com
- 24. + (( )x = )x +
- 25. image source: http://blogs.motortrend.com
- 26. ...later (if we’re lucky)
- 27. + (( )x = )x + x image source: http://reqtest.com
- 28. there must be a better way
- 29. design is art & science Source: A. Cliché
- 30. Art Science Qualitative Quantitative Method: Intuition
- 31. design is where science and art break even
- 32. Art Science Qualitative Quantitative Method: Intuition
- 33. design is art with objectives Credit: Diane Leeper
- 34. Art Science Qualitative Quantitative Method: Intuition
- 35. scientific method
- 36. Define a question or assumption Gather information
- 37. Define a question or assumption Gather information
- 38. “lean” methodology image source: http://100state.com
- 39. Define a question or assumption “[Our service/product]
- 40. Form a hypothesis If ________________, then _____________.
- 41. We believe that [doing this/building this feature/creating
- 42. Test the hypothesis
- 43. Interpret the data and draw conclusions
- 44. UX Design Process Present
- 45. + (( )x = )x + = )x
- 46. + (( )x = )x + = )x X X X X X
- 47. + + Users! + image source: http://www.interaction-venice.com
- 48. when are we done?
- 49. some considerations
- 50. There is only one (deliverable) This is
- 51. questions?
About Cantina Cantina is a digital design and development agency based in Boston since 2007.
Слайд 3Alec Francesconi
Current:
President at Cantina
Previous:
Isobar (Molecular),
Edgewater
Contact:
alec@cantina.co
Слайд 4Chris Lamothe
Current:
Director, Experience Design at Cantina
Previous:
Harvard Business School,
Isobar (Molecular)
Contact:
chris@cantina.co
Слайд 30Art
Science
Qualitative
Quantitative
Method:
Intuition
Validation:
Eye of the beholder
Credit: Teehan & Lax
Method: Investigation
Validation:
Testing, Metrics
Слайд 32Art
Science
Qualitative
Quantitative
Method:
Intuition
Validation:
Eye of the beholder
Method: Investigation
Validation:
Testing, Metrics
Credit: Teehan & Lax
Design
Слайд 34Art
Science
Qualitative
Quantitative
Method:
Intuition
Validation:
Eye of the beholder
Method: Investigation
Validation:
Testing, Metrics
Credit: Teehan & Lax
Design
Слайд 36Define a question or assumption
Gather information and resources
Form a hypothesis
Test the
hypothesis
Analyze the data
Interpret the data and draw conclusions
Publish results
Retest
Analyze the data
Interpret the data and draw conclusions
Publish results
Retest
Слайд 37Define a question or assumption
Gather information and resources
Form a hypothesis
Test the
hypothesis
Analyze the data
Interpret the data and draw conclusions
Publish results
Retest
Analyze the data
Interpret the data and draw conclusions
Publish results
Retest
Слайд 39Define a question or assumption
“[Our service/product] was designed to achieve [these
goals].
We have observed that the product/service isn’t meeting [these goals], which is causing [this adverse effect] to our business.
How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?
We have observed that the product/service isn’t meeting [these goals], which is causing [this adverse effect] to our business.
How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?
Source: Lean UX
Слайд 41We believe that [doing this/building this feature/creating this experience] for [these
people] will achieve [this outcome].
We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].
We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].
Form a hypothesis
Source: Lean UX
Слайд 50There is only one (deliverable)
This is sausage making
Takes two to tango
Talk
with real people
5 is enough
Always be testing
Lose the Big Reveal
Rigor required
5 is enough
Always be testing
Lose the Big Reveal
Rigor required
