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Dane Howard, Global Brand Experience. eBay inc. презентация
Содержание
- 1. Dane Howard, Global Brand Experience. eBay inc.
- 2. One small step… One GIANT Leap for…
- 3. “Culture eats strategy for breakfast.” - Peter F. Drucker
- 4. #28 - Interbrand, 2013
- 5. online offline
- 7. eBay on mobile
- 11. how>we>talk
- 12. no,but…
- 13. yes,and…
- 14. How might we… (HMW)
- 16. 80% read the headline, 20% read the copy.
- 17. a headline of the future... If
- 18. who wrote it when was it
- 19. Cyber Monday Sales Increase Cyber Monday sales
- 20. Why it matters... “…ebay has created a
- 21. Why it matters... “…ebay has created a
- 22. Pop-up experience
- 23. Video1: http://youtu.be/5fMMm5PNeDw Video 2: http://youtu.be/eOUy98Y_AkY
- 24. “eBay To Make True Window
- 25. how>we>work
- 26. Reactive>Proactive Disruptive momentum Design Thinking & Making
- 27. Momentum>making
- 31. 1.5x
One small step… One GIANT Leap for…
Слайд 17
a headline of the future...
If your innovation was wildly successful, what
would they say about it?
Слайд 19Cyber Monday Sales Increase Cyber Monday sales at eBay were 19.4% higher
in 2013, including a 30% rise in overall gifting & donations compared to the online sales of Cyber Monday in 2012.
a headline of the future...
– Coremetrics
Слайд 20Why it matters...
“…ebay has created a new reason to shop their
marketplace that is better than deals or selection.
They call it GIVEcommerce. Their successful donation partnerships with water charities generated over $4 million on cyber Monday alone. Inside the company, they now call it ‘Blue Monday’… and now other companies are following their lead.”– CNN
– CNBC
– Competitor
– Foreign Government
– Rolling Stone
Слайд 21Why it matters...
“…ebay has created a new reason to shop their
marketplace that is better than deals or selection.
They call it GIVEcommerce. Their successful donation partnerships with water charities generated over $4 million on cyber Monday alone. Inside the company, they now call it ‘Blue Monday’… and now other companies are following their lead.”– CNN
– CNBC
– Competitor
– Foreign Government
– Rolling Stone
Слайд 24
“eBay To Make True Window Shopping A Reality With
New NYC
Virtual Retail Store.”
“Shop Windows are now Shop-able”
– TechCrunch
– Fictional from workshop
