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CHALLENGES OF USER RESEARCH презентация
Содержание
- 1. CHALLENGES OF USER RESEARCH
- 2. Robson Santos Senior UX researcher Doctor in
- 3. Listen to the users!
- 4. http://www.dreamstime.com/royalty-free-stock-image-see-hear-speak-no-evil-businessman-image16464296
- 5. Users don’t know what they want.
- 6. http://wiki.videolan.org/images/Ipod.jpg
- 7. http://corvopatins.blogspot.com.br/2010/10/campeonatos-e-amigos.html
- 8. Designning for users
- 9. Designing by users
- 10. Who is the user?
- 11. >buyer >consumer >manager >operator
- 12. NEEDS and INTERESTS
- 13. business
- 15. people
- 17. business people
- 18. “If [an organization] able to better understand
- 19. experience relationship
- 22. brand environments products usability
- 23. brand environments products usability
- 24. Usability >efectiveness >eficiency >satisfaction
- 25. Usability It’s not about taking care on mistakes made by the users.
- 26. Usability It’s about improving systems inteligence to match people’s needs.
- 30. Challenge Understand business (business thinking).
- 31. Challenge Know methods, techniques and procedures.
- 32. Challenge Practice and show results.
- 33. Challenge Match business interests to peoples needs.
- 34. Challenge Turn research results into project recommendations.
- 38. The challenge has started.
- 39. http://www.inteligemcia.com.br/wp-content/uploads/2013/11/Nike-camisa-da-sele%C3%A7%C3%A3o-2014.jpg
- 40. Wanna play?
- 41. Thank you! interfaceando@gmail.com @interfaceando Lisboa, June 3rd, 2013
Robson Santos Senior UX researcher Doctor in Arts and Design,
PUC-Rio, Departamento de Artes e Design Master in Arts and Design,
PUC-Rio, Departamento de Artes e Design Bachelor in Industrial
Слайд 2Robson Santos
Senior UX researcher
Doctor in Arts and Design,
PUC-Rio, Departamento de
Artes e Design
Master in Arts and Design, PUC-Rio, Departamento de Artes e Design
Bachelor in Industrial and Graphic Design Esdi/Uerj
Itaú Unibanco | Nokia Institute of Technology | Credicard | Phillips | Google
Master in Arts and Design, PUC-Rio, Departamento de Artes e Design
Bachelor in Industrial and Graphic Design Esdi/Uerj
Itaú Unibanco | Nokia Institute of Technology | Credicard | Phillips | Google
Слайд 4http://www.dreamstime.com/royalty-free-stock-image-see-hear-speak-no-evil-businessman-image16464296
Слайд 18“If [an organization] able to better understand customers, it will best
meet their needs. This is the most reliable source of long-term profitability and sustainable growth.”
Tim Brown
Tim Brown
Слайд 39http://www.inteligemcia.com.br/wp-content/uploads/2013/11/Nike-camisa-da-sele%C3%A7%C3%A3o-2014.jpg
