4 Misconceptions About UX Design And ONE Hard-To-Ignore Truth презентация

VALUES

about examining and exploiting opposing ideas and constraints to understand the needs of the audience.

UX Design is a much broader concept that involves understanding the business model, performing user research, and designing the service that best fit the users.

While better use of design thinking methods is useful for any company to solve its most wicked problems, design thinking will not in and of itself drive better design.

culture, makes everything about the product so much better…much more than any individual designer or design team can bring to the table.

2

Misconception

new and complex tasks to perform a desired action has little or no chance of resonating with them. Period.

3

Misconception

user who is repeatedly going off the rails with an intention to set them straight will serve no good. If they deviate a bit, it is absolutely fine to bring them on track but when they do it repeatedly, it’s probably intentional. And you should stop badgering them.

4

Misconception

Bottom-Line

Innovation drives business outcomes. Just take away the design part of any innovative idea and see what you’re left with!

Design has an inherent value in developing empathy and creating experiences that truly matter to customers thereby increasing their lifetime value and translating to business results. When design is effectively integrated with business vision, strategy, engineering, etc., it serves as an influential force that helps businesses stay closer to customers, and in return, you can monetize customers for the great experience delivered.