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The Hard Truths of Entrepreneurship презентация
Содержание
- 1. The Hard Truths of Entrepreneurship
- 2. Download this Slide Deck bit.ly/mozhardtruths
- 3. With a Story Let’s Start
- 4. 2001: Rand Drops Out of UW, Two
- 5. 2005: After 4 Years of Hard Work,
- 6. 2007: The Blog Rand Started to Learn
- 7. Nov. 2007: Moz Raises $1.1mm from Ignition
- 8. 2009, 2010, & 2011: We Try to
- 9. 2012: Thankfully, We’d Stayed Profitable! Our pitch deck to VCs in 2011: http://www.slideshare.net/randfish/seomoz-pitch-deck-july-2011
- 10. April 2012: We Meet Brad Feld; He’s Dreamy Brad wrote about TAGFEE: http://www.feld.com/wp/archives/2012/05/seomoz-tagfee-and-me.html
- 11. We Raise $18mm w/ Foundry & Ignition http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future
- 12. We Raise $18mm w/ Foundry & Ignition My favorite coverage was from TNW: http://thenextweb.com/insider/2012/05/01/awesome-seomoz-uses-popular-internet-memes-to-announce-18m-funding-round/
- 13. 2012-2013: Moz Grows a Lot Details from
- 14. Past 12 Months: We Hit Some Rough Patches More about this: http://moz.com/rand/cant-sleep-caught-in-the-loop/
- 15. Jan. 2014: Rand Steps Down as CEO http://moz.com/blog/final-post-as-ceo-sarah-bird-has-the-conn
- 16. of Entrepreneurship… 10 Years 6 Lessons to Share Today.
- 17. People & Hiring Matter (but not in the ways you might expect) 1
- 18. http://moz.com/rand/what-company-culture-is-and-is-not/ Most companies incorrectly reverse these two.
- 19. Via: http://moz.com/rand/what-company-culture-is-and-is-not/ What Does “Culture Fit” Mean?
- 20. Via: http://moz.com/rand/what-company-culture-is-and-is-not/ Common Advice: Hire slow. Fire fast. - Every management book & guru
- 21. Less Catchy, Better Advice: Hire slow. Fire
- 22. Humility is the Most Underrated Attribute 2
- 23. In my experience, those who
- 24. Core Values Are Hard (not having them is way, way harder) 3
- 25. Moz’s Core Values: TAGFEE Transparent Authentic Generous
- 26. http://moz.com/rand/diving-deep-on-tagfee/ Moz’s Core Values: TAGFEE Transparent
- 27. When things go well, values are easy.
- 28. Core Values Are the Glue that Holds
- 29. Your Team Is Absorbing Far Less Information than You Think 4
- 30. Like most CEOs, I sent emails, presented
- 31. Note: the percentages on this visual don’t
- 32. Assuming knowledge that’s been shared once (or
- 33. If Management is the Only Way Up, We’re All F***’d 5
- 34. In Many Organizations, the Only Path for
- 35. See Daniel Pink’s Illustrated Video: http://www.youtube.com/watch?v=wdzHgN7_Hs8 What
- 36. And, People Managing is NOT the Only
- 37. At Moz, We’ve Built Two Tracks with
- 38. At Moz, We’ve Built Two Tracks with
- 39. Building a company is really just a
- 40. http://buttersafe.com/2008/10/23/the-detour/ A lot of days feel like this:
- 41. We compare ourselves and our success to
- 42. In Reality, It Looks More Like This: Geraldine’s Travel Blog: http://everywhereist.com
- 43. Geraldine started her blog in 2009 In Reality, It Looks More Like This:
- 44. For 2 years, she never broke 100 visits/day. In Reality, It Looks More Like This:
- 45. This is where most people give up. In Reality, It Looks More Like This:
- 46. These days, she gets 100,000+ visits each month In Reality, It Looks More Like This:
- 47. Every first-time founder I’ve ever talked to
- 48. The Price of Success is Failure after
- 49. 1) Moz is by no means perfect.
- 50. Rand Fishkin, Individual Contributor, Moz @randfish |
Слайд 1The Hard Truths of Entrepreneurship
Rand Fishkin, Individual Contributor, Moz
@randfish | rand@moz.com
Слайд 42001: Rand Drops Out of UW, Two Classes Away from Graduating.
Rand
Слайд 62007: The Blog Rand Started to Learn More About SEO Helps
The SEOmoz blog, coded by Rand in PHP (meaning it barely worked).
Слайд 7Nov. 2007: Moz Raises $1.1mm from Ignition & Curious Office to
7 employees and $80K in the bank!
Слайд 82009, 2010, & 2011: We Try to Raise Money Three More
An email from an investor telling me not to lose sleep, just days before they pulled out of our signed term sheet ☹
http://moz.com/rand/misadventures-venture-capital-funding/ and http://moz.com/blog/seomozs-venture-capital-process
Слайд 92012: Thankfully, We’d Stayed Profitable!
Our pitch deck to VCs in 2011:
Слайд 10April 2012: We Meet Brad Feld; He’s Dreamy
Brad wrote about TAGFEE:
Слайд 11We Raise $18mm w/ Foundry & Ignition
http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future
Слайд 12We Raise $18mm w/ Foundry & Ignition
My favorite coverage was from
Слайд 132012-2013: Moz Grows a Lot
Details from our CEO’s blog post on
http://moz.com/blog/mozs-2013-year-in-review
Слайд 14Past 12 Months: We Hit Some Rough Patches
More about this: http://moz.com/rand/cant-sleep-caught-in-the-loop/
Слайд 15Jan. 2014: Rand Steps Down as CEO
http://moz.com/blog/final-post-as-ceo-sarah-bird-has-the-conn
Слайд 18http://moz.com/rand/what-company-culture-is-and-is-not/
Most companies incorrectly reverse these two.
Слайд 19Via: http://moz.com/rand/what-company-culture-is-and-is-not/
What Does “Culture Fit” Mean?
What Culture Is Not
Whether you
What kind of movies you like
Bean bag chairs
Nerf gun fights
Catered lunches
Mashed potato sculpting contests judged by your auditors at Deloitte (yes, we really did this at Moz, and it was totally fun)
What Culture Is
Shared Values
Shared Priorities
Stylistic Cohesion
Values
Mission & Vision
Hiring, Firing, & Promotion Criteria
Cultural Fit
=
Слайд 20Via: http://moz.com/rand/what-company-culture-is-and-is-not/
Common Advice:
Hire slow. Fire fast.
- Every management book & guru
Слайд 21Less Catchy, Better Advice:
Hire slow. Fire with a consistent, empathetic process.
-
Why? Because consistency in evaluating people and giving them time to improve is essential to maintaining your reputation internally & externally. When firing happens fast, you create an environment of fear, uncertainty, & mistrust.
Слайд 23
In my experience, those who think highly of themselves are very
self-awareness.
In my experience, both confidence & arrogance are correlated w/ poor results, while self-deprecation is often correlated w/ the right kinds of humility.
Слайд 25Moz’s Core Values: TAGFEE
Transparent
Authentic
Generous
Fun
Empathetic
The Exception
We share what we do, what we
We will be our true selves, never masking our beliefs for commercial gain.
We seek to give without thought of return.
Work is only work if you make it so.
Our most important value – we strive to share the emotions & experiences of others.
We strive to be the exception to the rule, and to take the path less traveled.
Слайд 26http://moz.com/rand/diving-deep-on-tagfee/
Moz’s Core Values: TAGFEE
Transparent
Authentic
Generous
Fun
Empathetic
The Exception
Real values come from a deep,
Real values are disconnected from opinions about what will make the business succeed.
Слайд 27When things go well, values are easy.
When things get rough, values
“The core values embodied in our credo might be a competitive advantage, but that is not why we have them. We have them because they define for us what we stand for, and we would hold them even if they became a competitive disadvantage.”
- Ralph S. Larsen, CEO of Johnson & Johnson
http://www.jimcollins.com/article_topics/articles/good-to-great.html
Слайд 28Core Values Are the Glue that Holds Vision, Strategy, Team, &
http://moz.com/rand/vision-based-framework/
Слайд 30Like most CEOs, I sent emails, presented at team meetings, and
This is not the face of a smart man.
Слайд 31Note: the percentages on this visual don’t have credible research behind
Слайд 32Assuming knowledge that’s been shared once (or even a few times)
The same type of distribution happens internally at organizations, too.
Слайд 34In Many Organizations, the Only Path for Career Growth is to
Career path illustrations from a variety of companies & fields
Слайд 35See Daniel Pink’s Illustrated Video: http://www.youtube.com/watch?v=wdzHgN7_Hs8
What Makes Us Happy at Work?
Many
Слайд 36And, People Managing is NOT the Only Skill of Value to
http://moz.com/rand/if-management-is-the-only-way-up-were-all-fd/
Слайд 37At Moz, We’ve Built Two Tracks with Equivalent Compensation & Recognition
http://moz.com/rand/if-management-is-the-only-way-up-were-all-fd/
Pay ranges at each level are the same across both tracks.
Слайд 38At Moz, We’ve Built Two Tracks with Equivalent Compensation & Recognition
http://moz.com/rand/swapping-drivers-on-this-long-road-trip-together/
I recently made the move from people wrangling to individual contributor myself!
Слайд 39Building a company is really just a cycle of failure &
6
Слайд 41We compare ourselves and our success to outliers rather than norms,
We Imagine Entrepreneurship Looks Like This:
Слайд 47Every first-time founder I’ve ever talked to shares a story that
You are not alone.
In Reality, It Looks More Like This:
Слайд 48The Price of Success is Failure after Failure after Failure*
* Hopefully,
Слайд 491) Moz is by no means perfect.
Critical Caveats:
2) Getting this stuff
3) These lessons were hard learned by me & Moz. I share them in the hopes of saving you that same pain.
Слайд 50Rand Fishkin, Individual Contributor, Moz
@randfish | rand@moz.com
The Hard Truths of
Online: bit.ly/mozhardtruths
