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Start over strategy презентация
Содержание
- 1. Start over strategy
- 2. Moving From Omni-Channel to the MULTI-PLEX BRAND EXPERIENCE Joshua C. Sigel
- 3. SINGLE-CHANNEL MULTI-CHANNEL OMNI-CHANNEL
- 5. MULTIPLEX brand experience
- 7. Do we look at this as a
- 8. Our own stores Competitors stores, online and
- 9. experience design process
- 10. Retail Food Food Service
- 11. Guiding Principles 1 platform create a JOURNEY
- 12. Digital Shoppers Multi-channel buyers Researchers Physical store buyers OUR CUSTOMER
- 13. WHERE IT STARTED
- 14. SOLUTIONS
- 15. SOLUTIONS
- 16. SOLUTION
- 17. SOLUTION
- 18. SOLUTION
- 19. SOLUTION
- 20. SOLUTION
- 21. SOLUTION
- 22. NEXT GENERATION RETAIL ARCHITECTURE
- 23. INFRASTRUCTURE (NMFG as an example)
- 24. Multitude of order options: Self Service Kiosk;
- 27. Q&A
- 28. Joshua@Sigel.com @JoshuaSigel
Moving From Omni-Channel to the MULTI-PLEX BRAND EXPERIENCE Joshua C. Sigel
Слайд 3SINGLE-CHANNEL
MULTI-CHANNEL
OMNI-CHANNEL
CATALOG
CATALOG
Evolution of the Retail Shopping Experience
Слайд 7Do we look at this as a POS decision?
What about on-line
ordering and grocery shopping?
How does mobile come into play?
If we choose a platform that everyone else has deployed how do we create a competitive edge?
How long will it take to make changes?
How expensive will those changes be?
where do we begin?
Слайд 8Our own stores
Competitors stores, online and off
Other consumer facing businesses
Past work
experience
Customers
Street and analyst community
Employees
experience design process
Слайд 11Guiding Principles
1
platform
create a
JOURNEY
leverage our
smaller
size
let history inform the future, not drive the
it
LET GUESTS CHOOSE
quickly move from
DECISION
to
ACTION
Слайд 24Multitude of order options: Self Service Kiosk; Mobile; Online AND integrated
them to create
a Muliplex brand experience
All forms of payment. Anywhere.
Unique Payment Options for families and groups.
Food related information
Queue busters
In-store format that makes it safe and easy for parents with children, differently abled, and seniors to order and enjoy their food
The ability to grocery shop AND enjoy
All forms of payment. Anywhere.
Unique Payment Options for families and groups.
Food related information
Queue busters
In-store format that makes it safe and easy for parents with children, differently abled, and seniors to order and enjoy their food
The ability to grocery shop AND enjoy
