2014
@ColinKinner
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INTRODUCTION TO STARTUPS(AND WHY YOU SHOULD START ONE TODAY!) презентация
Содержание
- 1. INTRODUCTION TO STARTUPS(AND WHY YOU SHOULD START ONE TODAY!)
- 2. Background
- 3. WHAT IS A STARTUP?
- 4. A company that's confused about (1) what
- 5. A startup is a temporary organisation.
- 6. Startup = growth
- 7. NOT Scalable Costs Revenues $ time
- 8. NOT Scalable Costs Revenues $ time
- 9. Scalable $ Costs Revenues time
- 12. Which type
- 13. WHY DO A STARTUP?
- 16. Massive global markets
- 17. Massive global markets April 2012 700
- 19. Low barrier to entry “Heavy” software
- 24. Years to reach $1 billion annual revenue
- 25. Reproduced with kind permission of Peter Lewis and the Newcastle Herald
- 26. WHY DO A STARTUP NOW?
- 29. WHAT MAKES A GOOD STARTUP IDEA?
- 30. Notice things that suck, and think of
- 31. What makes a good startup idea? You
- 32. Startup idea #16: Crowdsource professional photography
- 33. Disruption
- 37. A viable business model
- 38. WHAT MAKES A GOOD STARTUP?
- 39. Team
- 40. >
- 41. A real problem that needs to be solved
- 42. A compelling solution
- 44. Daily deals sites. . . Helping merchants
- 45. Validation Does the problem exist? Does
- 46. Ability to scale
- 47. Enterprise is HOT
- 48. THE LOCAL STARTUP ECOSYSTEM
- 58. PRACTICAL TIPS
- 59. NDAs
- 60. In need $250,000 from investors to hire a developer to build a prototype. . .
- 61. USEFUL RESOURCES
- 62. paulgraham.com Brisbane
- 65. PROBLEM List the top 1-3 problems
- 69. www.udacity.com/course/ep245
- 70. jfdi
- 72. Thank you Colin Kinner email colin@spikeinnovation.com.au
Background
Слайд 4A company that's confused about (1) what its product is, (2)
who its customers are, and (3) how to make money
Startup =
Слайд 5
A startup is a temporary organisation. . . designed to search
for a repeatable and scalable business model.
Слайд 12
Which type of business?
Social venture
Buyable startup
Scalable startup
Small business
Lifestyle business
Слайд 17Massive global markets
April 2012
700 million registered users
40 million concurrent users
8 million
paying users
$860 million annual revenues
$860 million annual revenues
Слайд 19
Low barrier to entry
“Heavy” software
“Light” software
/ apps
1980’s
1990
2000
2010
Networking infrastructure
Computer hardware
Processors
$20m
Слайд 30Notice things that suck, and think of ways to make them
better.
If something bugs you, it might also bug a lot of other people.
Some of those people might pay for a better solution.
If something bugs you, it might also bug a lot of other people.
Some of those people might pay for a better solution.
Слайд 31What makes a good startup idea?
You understand the problem
You can think
of a better solution
You can build the solution
Few others realise it’s worth doing
You can build the solution
Few others realise it’s worth doing
Live in the future, then build what's missing.
Paul Graham, Y Combinator
Слайд 32Startup idea #16:
Crowdsource professional photography
Unlock the billions of images
sitting on pro photographers’ hard drives (ie. not searchable)
Advertisers post briefs to photographers who can submit existing images
Advertisers post briefs to photographers who can submit existing images
Слайд 44Daily deals sites. . .
Helping merchants sell stuff
at below cost
to low-value customers
they will probably never see again
Слайд 65PROBLEM
List the top 1-3 problems
EXISTING ALTERNATIVES
List how these problems are solved
today
SOLUTION
Outline a possible solution for each problem
KEY METRICS
List the key numbers that tell you how your business is doing
UNIQUE VALUE PROPOSITION
A single, clear, compelling statement about why customers will buy your product
HIGH-LEVEL CONCEPT
One-line description of your business (eg. YouTube = Flickr for videos)
UNFAIR ADVANTAGE
What advantages do you have that can’t be easily bought or copied
CHANNELS
List your path to customers
CUSTOMER SEGMENTS
List your target customers and users
EARLY ADOPTERS
List the characteristics of your ideal customers
COST STRUCTURE
List your main fixed and variable costs
REVENUE STREAMS
List your sources of revenue
Lean Canvas
1
2
3
4
5
6
7
8
9
www.leanstack.com
Слайд 72Thank you
Colin Kinner
email colin@spikeinnovation.com.au
www.spikeinnovation.com.au
@ColinKinner
http://au.linkedin.com/in/colinkinner
