How to grow a global startup in the USA Dos and Don’t презентация

That‘s us CEE Austria: M&A and later stage bridge or secondary capital in CEE First money in investments in CEE companies with US potential Fundraising Corporate Development Wanna join

Слайд 1How to grow a global startup in the USA Dos and

Don’t


Markus Wagner, 15th of Sept. 2015 CEO - i5growth Inc. (Palo Alto), Chairmen of Adv. Board - i5invest capital (Austria/Vienna)


Слайд 2That‘s us

CEE Austria:
M&A and later stage bridge or secondary capital in

CEE
First money in investments in CEE companies with US potential
Fundraising
Corporate Development
Wanna join – Looking for M&A trainees!


USA (San Francisco/Palo Alto):
US MARKET ENTRY / BUILDING STRATEGIC PARTNERSHIPS
European START-UPs
European Later stage tech companies
Growth hacking, marketing US
HR US
Looking for an US cofounder?






Слайд 3Portfolio Overview
M&A and “First money in” - investments


Слайд 4US vs. Europe


Слайд 5MUCH MORE MONEY, MUCH BIGGER MARKET
BIP Austria 2014: US$ bln 437


Слайд 6MUCH HIGHER VALUATIONS
15/09/2015
Factors that should be considered when talking about a

bubble

1

2

5

3

4

Source: i5invest analysis, PwC, DJ VentureSource, Jay R. Ritter / Business Insider and Glassdoor / BI.


Слайд 79/15/2015
MUCH MORE & BIGGER COMPANIES


Слайд 8Macro trend “Digital Globalization”
It never was that easy to go

international
It never was that easy for GLOBAL COMPETION to steal your customers locally

→ If you want to build an sustainable company, you need to go international.

If you want to go international (other than copy cat businesses and markets) – you need to go the US.

If you aren’t there, you are irrelevant = not successful
(ps.: definitely not the whole company needs to be there)

NO OTHER OPTION TO GO THERE


Слайд 9Why startups come the US: 1. Fundraising 2. Doing Business 3. Selling the Company


Слайд 10 Fundraising in the US?


Слайд 11What are investors looking for?
Amazing management team
Sources of credibility & trust:

known team-members, angels, accelerators, …
Huge market size
Right cap table
HQ Office location: US / Silicon Valley / SF, Visa issues: none
User traction, great growth
Revenues - proof of revenue potential

Your competitor’s founder team most likely looks like:


…and raised US$ 5mln+ from Andressen Horowitz

Слайд 12You will find great startups from all over the world there





Hundreds of accelerators, incubators
Tens of thousands of startups
Thousands of founder teams of ex-googlers, facebook,
NASA, Tesla, Microsoft, EA, …


Слайд 13So, what do Americans think about Austrian tech companies?


Слайд 14…first thought


Слайд 15…second thought











→ You must not be an Austrian company, you need

to be a company that is doing business in the US

Слайд 16 Doing business in the US


Слайд 17Doing business in the US
Step 1: Testing the waters / product

market fit / building knowledge / fact finding / inspiration
Go-Silicon Valley Program (WKO) 1-3 Month
Individual trip (i.e. conference as trigger) going there for 2-3 weeks

Step 2: Business Dev. Presence
Setup structure (subsidiary or HQ/flip, visa, tax, budget)
Building Business dev presence (exec, or someone you really trust, otherwise you get screwed)
Make money, look for partnerships, do business, gather world class expertise, learn new tricks, adopt strategic positioning
Tier 1 - Acclerator?
Step 3: Serious presence
Business dev, sales, key account, marketing, product management, growth hacking

Слайд 18Fundraising and M&A - once you built business, traction and the network,

you can do it

Слайд 19Come prepared


Слайд 20Where to go (go where the business is)
NYC: Some finTech, ad

Agencies, adTech, Media Companies LA: Agencies, Media Companies → LA Seattle: Microsoft Texas: HW, Datacenters, Network (Houston, Austin) SF/Valley: finTech, adTech, deepTech, Space, bigData, travel, education, biotech, payment, wearable, analytics, pharma, medTech, HW, Datacenters, Apps, gaming, … → global companies from all over the world

Young, single, party, b2c, apps (VC, accelerators)

Family, house/garden, Stanford, hardware,
deep tech, b2b, b2c (VC, accelerators)

Older, family, house/garden, network, storage,
semiconductor, hw, deep tech, b2b


Слайд 21Come prepared 1/2
Create a great linkedin presence (premium)
Create a great

Angel.co presence
Create a great crunchbase presence
Choose a time of interesting industry events
Look for the right place to work (bay vs. SF, …)
Look out for interesting accelerator programs
Look out for experts, evangelists in your space, they might become angels later
Meet competitors, connect with peers
Meet former employees of competitors and potential future team members
Act as you always have been there
Bring a unlocked phone, multiple credit cards (or check)
Bring English business cards, pitch deck, train the pitch

Слайд 22Come prepared 2/2
Watch silicon valley show: http://www.hbo.com/silicon-valley#/
Start-up Class from Y

Combinator Sam Altman in Stanford: http://startupclass.samaltman.com/
Reading Advice: http://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296
Start to read techcrunch frequently
Watch great company pitches on youtube, i.e. TechCrunch Disrupt
Learn about growth hacking: #500Distro https://www.youtube.com/user/500startups
Look for the right meetups (www.meetup.com)
Go Silicon Valley - Austrian Pavilion Group
DROP ME A LINE - THANK YOU!

Слайд 23Wondering if its the right time for your startup to test

US/global waters? Look for US co-founders? Want join a global M&A and business dev team? Planning a trip to the valley?

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