How The Latest Unicorn is Changing The Social Landscape презентация

Social Media Timeline By 2006, MySpace dominated, but Facebook surpassed it by 2008 Source: Merchant Marketing Group

Слайд 1April 1, 2015

Carey Lai

Venture Capital Investor at Intel Capital in Early

Efficient Growth Companies
focused on Marketing Technologies & Consumer Marketing Platforms

Investment portfolio includes companies such as 500Friends, Box, BrightEdge, Gigya, GreatTone, Nexmo, onefinestay, Sprinklr, SweetLabs and UUCUN

How The Latest Unicorn is Changing The Social Landscape


Слайд 2Social Media Timeline
By 2006, MySpace dominated, but Facebook surpassed it by

2008

Source: Merchant Marketing Group


Слайд 3Social For Enterprise Timeline
By 2010, multiple vendors targeted the enterprise
Source: Altimeter,

Jeremiah Owyang

Слайд 4A Crowded Enterprise Field
Over time, multiple startups emerge in a market
Source:

Luma Partners

Слайд 5Large Software Companies Make Bets
By 2012, Adobe, Google, Oracle, & Salesforce

make acquisitions

Source: Sprinklr


Слайд 6Game Over
Lots of people thought social was dead & done…it was

a head fake

Source: Press releases & estimates


Слайд 7Game Over
Lots of people thought social was dead & done…it was

a head fake

Source: Press releases & estimates


Слайд 8Non Consensus Investing & Right
You only generate high returns when everyone

thinks you’re crazy, but you’re right

Source: Benchmark Capital – Andy Rachleff


Слайд 9Sometimes Reality Doesn’t Prove True
Platforms like Wildfire were shut down 14

months after purchase

Source: Business Insider


Слайд 10The Best Is Yet To Come
We’ve only begun to see the

power of social for the enterprise

Sprinklr “By the numbers”
Founded in 2009
300% growth (3-years in a row) 2012 to 2015
800 Enterprise Brands Worldwide
6/11 Top U.S. Banks
3/8 Top Hotel Chains
11/42 Retailers
11/32 Tech Titans
5/20 CPG Brands
30% of the Fortune 100 are Sprinklr clients
13% of the Fortune 500 are Sprinklr clients


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