3 Ways Wal-Mart Is Moving Forward презентация

Where Wal-Mart is Today Shares are trading near 52-week lows. Retailers like Amazon.com and Costco Wholesale continue to threaten the retail leader and take market share. Same-store sales have turned

Слайд 13 Ways Wal-Mart Is Moving Forward


Слайд 2Where Wal-Mart is Today
Shares are trading near 52-week lows.
Retailers like

Amazon.com and Costco Wholesale continue to threaten the retail leader and take market share.
Same-store sales have turned slightly positive after 6 straight quarters of flat or declining comps into last fall.

A company in transition


Слайд 3The man in charge - CEO Doug McMillon
Took the helm in

February 2014
Inherited a company struggling to find new growth areas and adapt to challenges.
Has implemented several surprising changes.

Слайд 4Driving e-commerce gains
McMillon has made e-commerce a major priority for the

company.
This year the company has stepped up its investment in its online platform, spending $1.2 to $1.5 billion on e-commerce and digitial initatives, while curtailing store growth.

Слайд 5Driving e-commerce gains
Opportunity is huge
Industrywide, domestic e-commerce sales are expected to

reach as much as $350 billion this year, and are growing 15% annually.
Global e-commerce sales at Wal-Mart increased 17% in the first quarter.

Слайд 6Driving e-commerce gains
What Wal-Mart is Doing
Opening four new e-commerce distribution centers

this quarter
Goal is to triple online sales to $35 billion by 2018.
Introducing Shipping Pass - an Amazon Prime competitor that will give customers free three-day shipping on over a million items for $50 a year

Слайд 7Adding Neighborhood Markets
Sometimes smaller is better
Wal-Mart has seen strong growth in

its small footprint Neighborhood Market format, which delivered 7.9% comparable sales growth in its last quarter.


Слайд 8Adding Neighborhood Markets
The smaller stores, which average 42,000 square feet, have

helped Wal-Mart penetrate cities and other densely populated areas that aren’t suitable for its Supercenters.
At the end of 2013, the company had just 407 Neighborhood Markets. By the end of this year, that number is expected to more than double to around 850.

Слайд 9Improving customer service
Complaints are piling up
Throughout its history, Wal-Mart has staked

its reputation on low prices, allowing customer service to at times take a back seat
According to a survey by the American Consumer Satisfaction Index, Wal-Mart ranked at the bottom for discount stores and supermarkets.

Слайд 10Improving customer service
How to make it better
To correct that problem, Wal-Mart

has revamped its staffing and compensation model.
It raised minimum wages for all employees to $9/hour in April and will raise them again next February to $10/hour.

Source: Wal-Mart


Слайд 11Improving customer service
Other initiatives include adding greeters to welcome customers and

thwart shoplifters, raising wages for department managers as well as adding 8,000 of them, and limiting their focus to one or two departments.
The reorganizations and wage hikes are designed to increase contact with the customer and incentivize employees to clean and restock departments.


Слайд 12This $19 trillion industry could destroy the internet


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