Kerpen
CEO, Likeable Local
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A Local Business Bootcamp 5 Concepts for Social Success презентация
Содержание
- 1. A Local Business Bootcamp 5 Concepts for Social Success
- 2. Listen and respond. To everyone. Share Compelling
- 3. A Few of My Favorite Stats… Source:
- 4. #1. Listen and Respond. To Everyone “Life
- 5. But first, a tale about listening... In
- 6. People are talking about needing your services right now. Join the conversation!
- 7. Responsiveness is No Longer Optional.
- 8. How should you deal with a negative
- 9. LAST: Listen, Apologize, Solve, Thank. “We’re
- 10. The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”
- 11. Use Your Unique Brand Voice.
- 12. #2. Share Compelling Stories My Story @DaveKerpen | #LikeableWebinar
- 13. Tips to Stay Engaging: Keep It Visual
- 14. Engage through: educating, entertaining, & inspiring
- 15. Try These Other Social Content
- 16. #3. Pay To Play → Make sure
- 17. Why Pay to Play? “Facebook
- 18. Create Smart Audiences Embrace Hypertargeting Use
- 19. Create Smart Audiences Target exactly the
- 20. The Power of Hypertargeting
- 21. Custom & Lookalike Audiences Get more business
- 22. Customize Ads For Mobile Too !
- 23. ROI: You need it, you crave it,
- 24. The Many Forms of ROI on Social
- 25. 1. Referrals @DaveKerpen | #LikeableWebinar
- 26. Referrals = Social ROI People are 4x
- 27. Generate both private & public referrals to
- 28. 2. Offers: Redeemed & Shared @DaveKerpen | #LikeableWebinar
- 29. 3. Positive Reviews & Testimonials 92% of
- 30. Proactively generate reviews & testimonials to republish
- 31. 4. Repeat Business From Current Customers Look
- 32. 5. Tagging Friends In Posts @DaveKerpen | #LikeableWebinar
- 33. 6. Education → Trust → Loyalty → ROI @DaveKerpen | #LikeableWebinar
- 34. 7. Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar
- 35. #5. Time is Money: Automate & Repeat!
- 36. Tools We Love @DaveKerpen | #LikeableWebinar
- 37. About Likeable Hub Use thousands of content
- 38. TurboPost ™ Technology
- 39. Likeable Hub Site
- 40. Learn More | Special Promotion LEARN MORE
- 41. Grand Prize! QUESTIONS? Dave Kerpen @DaveKerpen
Listen and respond. To everyone. Share Compelling Stories. Pay to Play. Recognize Your ROI (Return on Investment) Time is Money: Automate & Repeat! 5 Concepts for Social Success
Слайд 2Listen and respond. To everyone.
Share Compelling Stories.
Pay to Play.
Recognize
Your ROI (Return on Investment)
Time is Money: Automate & Repeat!
Time is Money: Automate & Repeat!
5 Concepts for Social Success
Слайд 3A Few of My Favorite Stats…
Source: Zephoria
Every 60 seconds: 293,000
FB statuses are updated, 350,000 tweets are sent, and 13 professional articles are published on LinkedIn
Americans spend on average 2.7 hours per day on social media
Highest social traffic occurs mid-week between 1 to 3 pm.
Over 45 million Facebook and 4 million LinkedIn business pages exist
In 2016, there will be an estimated 2.13 billion people on social media
@DaveKerpen | #LikeableWebinar
Слайд 4#1. Listen and Respond. To Everyone
“Life is 10% what happens to
you and
90% how you react to it.”
-Charles Swindoll
90% how you react to it.”
-Charles Swindoll
Слайд 5But first, a tale about listening...
In Las Vegas
About the Aria
And the
Rio
And how a little empathy goes a long way!
Слайд 8How should you deal with a negative comment?
Delete it?
NO! Deleting
tells your customer “I don’t care.”
Ignore it?
NO! No response is a response.
Ignore it?
NO! No response is a response.
@DaveKerpen | #LikeableWebinar
Слайд 9LAST: Listen, Apologize, Solve, Thank.
“We’re sorry you had a bad
experience, Ray. We’ve sent you a private message to solve the problem.”
Слайд 13Tips to Stay Engaging:
Keep It Visual
Keep It Simple
Be Inquisitive!
Social pages with
engaging content increase credibility & keep your followers coming back for more.
@DaveKerpen | #LikeableWebinar
Слайд 14Engage through: educating, entertaining, & inspiring
(+ occasionally promoting)
Create A
Content Balance
@DaveKerpen | #LikeableWebinar
Слайд 15
Try These Other Social Content Tips...
~From our Free eBook
SocialContentEBook.com ~
Give your followers a reason to engage
Think positive
Remember to K-I-S-S (Keep It Simple, Stupid!)
Have a Conversation
Ask Yourself: Is it Shareable?
Know How to Properly Curate
Be Mindful of the 4-1-1 Rule
Keep It Timely
Use Visuals To Enhance Your Message
Tell a Story
@DaveKerpen | #LikeableWebinar
Слайд 16#3. Pay To Play
→ Make sure your updates are actually seen
by your audience.
Use Facebook, Twitter, Instagram, & LinkedIn Ads!
Use Facebook, Twitter, Instagram, & LinkedIn Ads!
@DaveKerpen | #LikeableWebinar
Слайд 17Why Pay to Play?
“Facebook Reachageddon” means businesses now have to
pay to play to get their content seen
Facebook Reachageddon= The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
Слайд 18Create Smart Audiences
Embrace Hypertargeting
Use Lookalike & Custom Audiences
Customizing for Mobile
Facebook Ads: Quick Wins That Work
Слайд 19Create Smart Audiences
Target exactly the people who matter most to
your business.
Specify everything from gender, to income, to job title, to interests, to location!
@DaveKerpen | #LikeableWebinar
Слайд 21Custom & Lookalike Audiences
Get more business and referrals from current customers
Attract
people similar to your current customers
Get already-interested prospects closer to buying
Retarget “cold-feet” visitors
Get already-interested prospects closer to buying
Retarget “cold-feet” visitors
Слайд 23ROI: You need it, you crave it, but where can you
find it?
#4. Recognize Your ROI (Return On Investment
@DaveKerpen | #LikeableWebinar
Слайд 24The Many Forms of ROI on Social
Referrals
Offers Redeemed & Shared
Positive
Reviews
Repeat business from current customers
Tagging Friends In Posts
Education → Trust → Loyalty → ROI
Engagement on Merchandise Posts
Repeat business from current customers
Tagging Friends In Posts
Education → Trust → Loyalty → ROI
Engagement on Merchandise Posts
@DaveKerpen | #LikeableWebinar
Слайд 26Referrals = Social ROI
People are 4x more likely to buy when
referred by a friend (Nielsen)
A referral is the best gift a customer or fan can give you!
A referral is the best gift a customer or fan can give you!
Use social to generate referrals at scale
An effective social referral program includes a CTA (call-to-action), compelling image, easy-to-use landing page (with a form!) , & easy tracking
@DaveKerpen | #LikeableWebinar
Слайд 27Generate both private & public referrals to generate business!
^128 Referrals!
@DaveKerpen
| #LikeableWebinar
Слайд 293. Positive Reviews & Testimonials
92% of consumers around the world say
they trust earned media (like testimonials) above all other forms of advertising. (Nielsen)
@DaveKerpen | #LikeableWebinar
Слайд 30Proactively generate reviews & testimonials to republish later.
Create a system
to monitor & track reviews & testimonials
Use Facebook to encourage reviews on other channels that are important to your business
Use Facebook to encourage reviews on other channels that are important to your business
@DaveKerpen | #LikeableWebinar
Слайд 314. Repeat Business From Current Customers
Look out for
Posts on your
business pages
Direct private messages
This is business coming right to your (digital) door!
Direct private messages
This is business coming right to your (digital) door!
@DaveKerpen | #LikeableWebinar
Слайд 35#5. Time is Money: Automate & Repeat!
Succeeding on social media takes
care and regular attention, which takes time!
Слайд 37About Likeable Hub
Use thousands of content ideas at your fingertips and
pre-plan your posts for the most effective times
Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn
Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn
Content Creation & Scheduling
Слайд 40Learn More | Special Promotion
LEARN MORE about Likeable Hub
SIGN UP before
December 16th
MENTION this webinar
SAVE BIG $$$ on packages
Save on monthly prices
Reduced contract length
Other savings, too!
SET UP A DEMO at LikeableDemo.com
OR CALL 212.359.4347
MENTION this webinar
SAVE BIG $$$ on packages
Save on monthly prices
Reduced contract length
Other savings, too!
SET UP A DEMO at LikeableDemo.com
OR CALL 212.359.4347
Learn how Likeable Hub can help grow your social through automation!
Слайд 41Grand Prize!
QUESTIONS?
Dave Kerpen
@DaveKerpen
Likeable Local
@LikeableLocal
Don’t forget to redeem your Likeable saving at
LikeableDemo.com or call 212-359-4347 TODAY!
