The thinks you can think if only you try…
Shelli Walsh, ShellShock Ltd
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“Think left and think right and think low and think high. Oh, the thinks you can think if only you try.”
Learning thinking skills will improve: data analysis, ad words campaigns, ideas for content creation, ways to approach outreach, ways to find new sources of traffic and ways to raise the revenue and success of a website – because that's what we are all here for, right?
Children have brilliant creative minds naturally and unashamedly…
“Creativity is not a talent, it’s a way of operating.”
Credit: screen shot from Monty Python’s Flying Circus TV Show
Until you have learnt the fundamentals and know how to do something the right way, it’s very difficult to do it to your best ability
Stops at first solution
Being wrong before being right
Open to all ideas
© Jim Davis
Copying cartoons, like Garfield, was a foundation for developing my illustration skills. I then progressed to find my own unique style.
Getting into the right state is essential for reaching our full potential.
Our states can be open or closed.
Being closed, stressed or under pressure usually inhibits creative thinking.
research would indicate that the best environments in which to incubate creativity are:
Always carry a notebook
Any activity where we are relaxed yet focused on a mundane function and not thinking is our sweet spot for ideas:
In the shower Exercising Cooking Listening to music Driving Swimming
Removing yourself from the usual place of work will remove yourself from distraction, help the brain to break pattern which in turn will switch into a more receptive state for ideas:
Coffee shop The library A hotel Or even a camper van…
It is estimated there are 295 exabytes of information in the world
This equals 315 times the amount of sand in the world
Combinations of old ideas are where new ideas are created.
Take an existing product and improve it, add a unique twist to it or combine it with another.
The very first mobile phone to contain a camera was released in Japan, in 2000 by J-Phone
After someone connected a digital camera and a mobile phone as an added feature to sell more phones
An ideas wall is a technique used to help make connections between random bits of information
Read this in-depth article to learn how to make an ideas wall…
My advice above all else is to read as widely as possible as I believe this feeds a creative mind more than any other activity.
You get out what you put in…
The brain is a muscle. Scientific evidence shows that synapses forge physical channels through the brain which become stronger and more deeply ingrained the more an action is repeated.
Source: Airplane The Movie ©Paramount Pictures
Voicing an idea is like a fear of flying –
a leap of faith
Perhaps the most terrifying thing humans can expose ourselves too is the potential public humiliation of saying: ‘this is what I think… this is what I believe…’
The key to creativity is:
Learning the skill
State & Environment
Feeding the machine
Source: StarWars © George Lucas
“Do. Or do not. There is no try. ”
(Yoda voice optional)
Thought provoking short articles and practical tips about being more creative to improve your online campaigns:
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