Shelli Walsh, ShellShock Ltd
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The thinks you can think if only you try… Shelli Walsh, ShellShock Ltd презентация
Содержание
- 1. The thinks you can think if only you try… Shelli Walsh, ShellShock Ltd
- 2. “Think left and think right and
- 3. Learning thinking skills will improve: data
- 4. Source: distractify.com Children have brilliant creative minds naturally and unashamedly…
- 5. “Creativity is not a talent, it’s
- 7. Until you have learnt the fundamentals
- 8. Understanding how to think will drastically improve your creativity.
- 9. Vertical thinking Traditional thinking Logical Methodical Sequential Stops at first solution
- 10. Lateral thinking Non-sequential Non-selective Removing preconception
- 11. I recommend reading this book to learn more…
- 12. We need copying to build a foundation of knowledge and understanding.
- 13. © Jim Davis Copying cartoons, like Garfield,
- 14. I think I was getting pretty good after a few years…
- 15. Getting into the right state is
- 16. Dopamine Relaxed Distracted Emotion research would indicate
- 17. Any activity where we are relaxed
- 18. Removing yourself from the usual place
- 19. Obligatory Breaking Bad shot… Source: breakingbad.wikia.com
- 21. It is estimated there are 295 exabytes
- 22. There are no new ideas.
- 23. Combinations of old ideas are where
- 24. The very first mobile phone
- 25. Ideas wall Source: crazywalls.com An ideas wall
- 26. moz.com/blog/how-to-be-more-creative-in-your-online-campaigns Read this in-depth article to learn how to make an ideas wall…
- 28. My advice above all else is
- 30. “Great minds ask great questions” Michael J. Gelb, Think Like Da Vinci
- 31. What? Why? Where? How? Who? When? Always be asking:
- 32. Source: distractify.com
- 34. The brain is a muscle. Scientific
- 35. Through repeated thinking skills you can become more creative.
- 36. Ten Ideas exercise… Waiters pad List ten ideas Train your brain Every. Day.
- 38. Source: Airplane The Movie ©Paramount Pictures Voicing
- 39. Perhaps the most terrifying thing humans
- 40. Get out of your comfortable cage and push yourself
- 41. Ideas + action = creativity
- 42. Source: distractify.com
- 43. The key to creativity is: Learning
- 44. Source: StarWars © George Lucas “Do. Or
- 45. Thought provoking short articles and practical
- 46. Shelli Walsh ShellShock Ltd
“Think left and think right and think low and think high. Oh, the thinks you can think if only you try.” Dr Suess
Слайд 2
“Think left and think right and think low and think high.
Oh, the thinks you can think if only you try.”
Dr Suess
Dr Suess
Слайд 3
Learning thinking skills will improve: data analysis, ad words campaigns, ideas
for content creation, ways to approach outreach, ways to find new sources of traffic and ways to raise the revenue and success of a website – because that's what we are all here for, right?
Слайд 5
“Creativity is not a talent, it’s a way of operating.”
John
Cleese
Credit: screen shot from Monty Python’s Flying Circus TV Show
Слайд 7
Until you have learnt the fundamentals and know how to do
something the right way, it’s very difficult to do it to your best ability
Слайд 10
Lateral thinking
Non-sequential
Non-selective
Removing preconception
Being wrong before being right
Open to all ideas
Слайд 13© Jim Davis
Copying cartoons, like Garfield, was a foundation for developing
my illustration skills. I then progressed to find my own unique style.
Слайд 15
Getting into the right state is essential for reaching our full
potential.
Our states can be open or closed.
Being closed, stressed or under pressure usually inhibits creative thinking.
Our states can be open or closed.
Being closed, stressed or under pressure usually inhibits creative thinking.
Слайд 16Dopamine
Relaxed
Distracted
Emotion
research would indicate that the best environments in which to incubate
creativity are:
Always carry a notebook
Слайд 17
Any activity where we are relaxed yet focused on a mundane
function and not thinking is our sweet spot for ideas:
In the shower Exercising Cooking Listening to music Driving Swimming
In the shower Exercising Cooking Listening to music Driving Swimming
Слайд 18
Removing yourself from the usual place of work will remove yourself
from distraction, help the brain to break pattern which in turn will switch into a more receptive state for ideas:
Coffee shop The library A hotel Or even a camper van…
Coffee shop The library A hotel Or even a camper van…
Слайд 21It is estimated there are 295 exabytes of information in the
world
This equals 315 times the amount of sand in the world
Слайд 23
Combinations of old ideas are where new ideas are created.
Take an
existing product and improve it, add a unique twist to it or combine it with another.
Слайд 24
The very first mobile phone to contain a camera was released
in Japan, in 2000 by J-Phone
After someone connected a digital camera and a mobile phone as an added feature to sell more phones
After someone connected a digital camera and a mobile phone as an added feature to sell more phones
Слайд 25Ideas wall
Source: crazywalls.com
An ideas wall is a technique used to help
make connections between random bits of information
Слайд 26
moz.com/blog/how-to-be-more-creative-in-your-online-campaigns
Read this in-depth article to learn how to make an ideas
wall…
Слайд 28
My advice above all else is to read as widely as
possible as I believe this feeds a creative mind more than any other activity.
You get out what you put in…
You get out what you put in…
Слайд 34
The brain is a muscle. Scientific evidence shows that synapses forge
physical channels through the brain which become stronger and more deeply ingrained the more an action is repeated.
Слайд 38Source: Airplane The Movie ©Paramount Pictures
Voicing an idea is like a
fear of flying –
a leap of faith
Слайд 39
Perhaps the most terrifying thing humans can expose ourselves too is
the potential public humiliation of saying: ‘this is what I think… this is what I believe…’
Слайд 43
The key to creativity is:
Learning the skill
State & Environment
Making connections
Feeding the
machine
Overcoming fear
Practice
Action
Overcoming fear
Practice
Action
Слайд 45
Thought provoking short articles and practical tips about being more creative
to improve your online campaigns:
Sign-up for the weekly newsletter and get the free ebook at:
creativity101.com
Sign-up for the weekly newsletter and get the free ebook at:
creativity101.com
Слайд 46
Shelli Walsh
ShellShock Ltd
Creative online campaigns to engage and produce measureable results
ShellShockuk.com
