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The Art of Food: How Food Brands Can Maximise Social Media презентация
Содержание
- 1. The Art of Food: How Food Brands Can Maximise Social Media
- 2. DEFINING THE ART OF FOOD Art:
- 3. ORAMA.TV – FOOD ART ON FILM
- 4. ANDREAS ANTONA Michelin-starred chef and restaurateur
- 5. KAREN FEWELL Founder of Digital Blonde
- 6. JOHN QUILTER AKA THE FOOD BUSKER
- 7. CAROLINE KENYON Director of Pink Lady®
- 8. OLI INGHAM Marketing Manager at
- 9. Elodie Bretz Brand Manager at Rollover Hotdogs
- 10. Food glorious food http://orama.tv/restaurant-food-films/
- 11. PRESS – 23 MICHELIN STARS IN 60S
- 12. PANEL TOPICS #FoodArt or #FoodPorn: A New
- 13. ANDREAS ANTONA: SUCCESS STORY Michelin star
- 14. WAHACA: SUCCESS STORY
- 15. ROLLOVER: SUCCESS STORY http://orama.tv/restaurant-food-films/
- 16. http://orama.tv/restaurant-food-films/ FOOD BUSKER - VIDEO
- 17. #SMWFoodArt @OfficialOrama @JohnQuilter @DigitalBlonde @Simpsons_rest @KenyonFood @FoodPhotoAward @Wahaca @ElodieBretz @RolloverHotDogs http://orama.tv/restaurant-food-films/
- 18. Special thanks http://orama.tv/restaurant-food-films/
DEFINING THE ART OF FOOD Art: A range of human activities and the product of those activities, i.e. Visual arts Food: Substance consumed to provide nutritional support Food
Слайд 2DEFINING THE ART OF FOOD
Art: A range of human activities and
the product of those activities, i.e. Visual arts
Food: Substance consumed to provide nutritional support
Food Porn: A glamourised spectacular visual representation of cooking
#FoodPorn tweeted or retweeted 700 times / hour
Food Art:
Food porn engineered by brands
Food + Visuals + Social Media = Audience Growth
(Orama‘s definition)
Food: Substance consumed to provide nutritional support
Food Porn: A glamourised spectacular visual representation of cooking
#FoodPorn tweeted or retweeted 700 times / hour
Food Art:
Food porn engineered by brands
Food + Visuals + Social Media = Audience Growth
(Orama‘s definition)
Picture courtesy of The Fat Duck
http://orama.tv/restaurant-food-films/
Слайд 3ORAMA.TV – FOOD ART ON FILM
Cooking is the fastest growing genre
on YouTube
Food channels have grown +280% in 2013
Orama.tv videos have reached over 4 million people
Orama.tv have filmed 39 michelin stars
We help FMCG superbrands, high street restaurants, startups grow their audience
Food channels have grown +280% in 2013
Orama.tv videos have reached over 4 million people
Orama.tv have filmed 39 michelin stars
We help FMCG superbrands, high street restaurants, startups grow their audience
Picture courtesy of Restaurant Gordon Ramsay
http://orama.tv/restaurant-food-films/
Слайд 4ANDREAS ANTONA
Michelin-starred chef and restaurateur
Mentor to successful chefs, i.e.
Glynn Purnell,
Luke Tipping and Andy Waters.
'The godfather of modern Birmingham food”. THE TIMES
@simpsons_rest
@TheCrossKen
'The godfather of modern Birmingham food”. THE TIMES
@simpsons_rest
@TheCrossKen
http://orama.tv/restaurant-food-films/
Слайд 5KAREN FEWELL
Founder of Digital Blonde Marketing
Social media guru & food industry
researcher
Currently writing #FoodPorn Book
@DigitalBlonde
Currently writing #FoodPorn Book
@DigitalBlonde
http://orama.tv/restaurant-food-films/
Слайд 6JOHN QUILTER
AKA THE FOOD BUSKER
Chef, YouTuber, Entrepreneur
Founder of CruKafe, finer
coffee in a better capsule
Presenter, London Live Food Junkies & Jamie Oliver‘s Foodtube @JohnQuilter
Presenter, London Live Food Junkies & Jamie Oliver‘s Foodtube @JohnQuilter
http://orama.tv/restaurant-food-films/
Слайд 7CAROLINE KENYON
Director of Pink Lady® Food Photographer of the Year
World’s leading
awards recognising the art and diversity of food photography
@KenyonFood
@FoodPhotoAward
@KenyonFood
@FoodPhotoAward
http://orama.tv/restaurant-food-films/
Слайд 8OLI INGHAM
Marketing Manager at
Wahaca
Judge on BBC‘s Dragon‘s Cellar
1 to 15
restaurants in a few years
New opening: DF Mexico in July 2014
@wahaca
New opening: DF Mexico in July 2014
@wahaca
http://orama.tv/restaurant-food-films/
Слайд 9Elodie Bretz
Brand Manager at Rollover Hotdogs
Over 20 million hotdogs sold
worldwide
(3 million in the UK)
@ElodieBretz
@RolloverHotDogs
(3 million in the UK)
@ElodieBretz
@RolloverHotDogs
http://orama.tv/restaurant-food-films/
Слайд 11PRESS – 23 MICHELIN STARS IN 60S
'A dizzying montage of food
porn'
'Une constellation d'établissements de renom'
'Ultieme foodporn video'
'Magnífico video con platos y chefs de nivel. '
'La vidéo illustre parfaitement le terme food porn'
'There's also plenty of fancy food porn, with several intricate dishes being plated and served. It's pretty stunning'
'Une constellation d'établissements de renom'
'Ultieme foodporn video'
'Magnífico video con platos y chefs de nivel. '
'La vidéo illustre parfaitement le terme food porn'
'There's also plenty of fancy food porn, with several intricate dishes being plated and served. It's pretty stunning'
http://orama.tv/restaurant-food-films/
Слайд 12PANEL TOPICS
#FoodArt or #FoodPorn: A New Trend?
The RISE of the Food
Photographer
New Technologies & New Behaviour
Marketing Impact: Food Sharing
Moving Images: Food on Film
A Positive Social Impact
New Technologies & New Behaviour
Marketing Impact: Food Sharing
Moving Images: Food on Film
A Positive Social Impact
http://orama.tv/restaurant-food-films/
Слайд 13ANDREAS ANTONA: SUCCESS STORY
Michelin star
UK Top 30 restaurants
Birmingham’s finest
Simpson’s and The
Cross
Cookbooks
Andreas Food diaries
Cookbooks
Andreas Food diaries
http://orama.tv/restaurant-food-films/
Слайд 17#SMWFoodArt
@OfficialOrama
@JohnQuilter
@DigitalBlonde
@Simpsons_rest
@KenyonFood
@FoodPhotoAward
@Wahaca
@ElodieBretz
@RolloverHotDogs
http://orama.tv/restaurant-food-films/
