A case study onA step towards #EnergySecurity презентация

Global Energy Crisis Energy Awareness Why? #EnergySecurity remains the prime concern for every nation Energy crisis has been detected as the virus eating out peace, harmony and security from the

Слайд 1A case study on A step towards #EnergySecurity


Слайд 2Global Energy Crisis
Energy Awareness
Why?
#EnergySecurity remains the prime concern for every nation

Energy

crisis has been detected as the virus eating out peace, harmony and security from the planet.

GAIL being the pioneer of the Indian energy industry aims at educating people about the same.

Слайд 3GLOBAL ENERGY CRISIS
According to the International Energy Agency the world will

need almost 60% more energy in 2030 than in 2002

Demand for oil is expected to double in 20 years.
Oil industry experts estimate that current reserves will only last for about 40 years.

We depend on oil for 90% of our transport, and for food, pharmaceuticals, chemicals


Слайд 4ENERGY EDUCATION #EnergyScore
In order to spread the awareness about #EnergySecurity we initially

we needed to give the audience the first heavy dosage of #infotainment via #EnergyScore

Слайд 5#EnergyScore Posts


Слайд 6#EnergyScore Posts


Слайд 7 Response & Impact
9865 IMPRESIONS

17075 POST VIEWS

430 LIKES


Слайд 8
Certification
536
Sample Certificate
Certificates Generated


Слайд 9EARTH HOUR
The basic idea behind the #EarthHour campaign was to spread

awareness about the significance of the day and to instigate participation

Слайд 10Pre earth hour
During Earth Hour
Post Earth hour
FB appearance during the campaign


Слайд 11April Fool’s day campaign
The idea was to cash on April fool’s

day and propagate the idea of #EnergySecurity

Слайд 12Tremendous response
Post reach
Interaction


Слайд 13GAILVoice subscriptions
21.83% jump in the subscription during #EnergySecurity


Слайд 14SOCIAL CLOUD VENTURES INKED SUCCESS STORY OF GAIL ON VIRTUAL AS

WELL AS PHYSICAL WORLD


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