The Lounge Bar. Optimization project презентация

Targets To make our Lounge bar more popular amoung the regular guests and another visitors To increase profits by creating a brand-new desserts and coffee menu (20-30%) Nighttime entertainment; cocktail parties

Слайд 1

The Lounge Bar Optimization project
Stanislav Chukalin

2016


Слайд 2Targets
To make our Lounge bar more popular amoung the regular guests

and another visitors
To increase profits by creating a brand-new desserts and coffee menu (20-30%)
Nighttime entertainment; cocktail parties

Period: 4 months

Слайд 3We need
New glassware
Changes in interior
Advertising
Purchase or production of quality desserts.


Слайд 4Who can help me
Sales
FO
F&B


To be honest I'd like to say

that I'm waiting for help from everyone... Because we are team. And we can.

Слайд 5Our dream team



Слайд 6Expected financial results
Reality
The average bill is about 300 - 400 rub

now



Because of narrow range desserts and coffee

The ideal future

Daytime about 600-800 rub
Nighttime about 900-1500 rub


By collaboration with our pastry we can create very interesting and tasty desserts


Слайд 7Lounge bar should be the favorite place for our guests.


comfortable interesting


high quality staff
friendly atmosphere
uniquness


Слайд 8Experience of our colleagues from other park inn hotels

And our version.

I think it's not hard to be better

TO GO service


Слайд 9What people say about definition "lounge bar"

A bar found in a

PUB which is typically much better furnished than the PUBLIC BAR and is therefore a bit more expensive for the same brew. This portion of the PUB will probably have carpeting and chairs. Historically, this was reserved for the upper class. This may also be known as a SALOON BAR.

In Ireland its a pub. On one side theres the small bar area where all the men meet up to chat and have a few pints. The lounge is normally separate. It's larger and has comfortable seats and chairs with tables. It was originally designed with the idea that women who came out with their menfolk could have somewhere to sit in comfort and chat, away from the men. Nowadays everyone drinks in both the bar and the lounge and the name still sticks but the idea is a lot older.

It is a place which is more upscale which serves not just hard liquor, but cocktails and also they may have an good wine menu. The place is not a pickup joint or a place to get drunk like a bar. I guess you can compare it as a bar is like a barber shop while a lounge bar is a full service salon


Слайд 10So we need to be like they think


Слайд 12We can turn the usual in attractive and beautiful



Слайд 13We can be memorable





Слайд 14 Imagine that...


The dessert will cost about 350 rubles, and a

cup of unusual coffee 300 rubles, the average check per guest will increase

Слайд 15Our guests are able to pay money for good service. We

should give them an opportunities to spend theirs money.

So our service should be such a treasure


Слайд 16Cocktail parties
If you can remember we already have had the experience




But we can make them permanent as entertainment for the night time




Слайд 17Samples with cocktails


Simple way to get a profit is making

some commercial wiles.

We can offer special cocktail menu which will include our bests. But they will be too small to be enough. So it means that guest will order it again or full-size cocktail. It will bring us profit.

The average cost of such a set will be about 600 rub

In the nighttime guest can spend more than in the morning by tasting the new cocktails
600+600+....


Слайд 18Advertising
Advertisement lounge bar should be placed everywhere
on screens in the

halls of the hotel
include it in the video in room when the TV is turned on
use advertising in elevators
in social networks

Слайд 19Thank you for attention!


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