The Creative Process презентация

Outline THE FIVE ‘I’s INFORMATION INCUBATION ILLUMINATION INTERGRATION ILLUSTRATION

Слайд 1Creativity in PR by Andy Green
Chapter #4
‘The Creative Process’


Lisa Domnysheva


Слайд 2Outline
THE FIVE ‘I’s
INFORMATION
INCUBATION
ILLUMINATION
INTERGRATION
ILLUSTRATION


Слайд 3
// THE FIVE ‘I’s //
It was only about 400 years ago

that scientists discovered that our brain,not our heart, was responsible for our intellectual activity. Real advances on how we go about being creative were not really significantly investigated until the early part of the 20th century. The physiologist Helmholtz and the mathematician Poincaré were first to divide the creative process into different phases.

Слайд 4
// THE FIVE ‘I’s //
By recognizing that there is method in

the creative process, practitioners can improve their effectiveness and identify any weaknesses in the chain – which can then be remedied.

Слайд 5
I have devised a mnemonic – the five ‘I’s of the

creative process, which are: 1. INFORMATION 2. INCUBATION 3. ILLUMINATION 4. INTEGRATION 5. ILLUSTRATION

Слайд 6// INFORMATION //
There are two elements to this first stage of

the creative process of information: one is gathering the relevant information to assist with the task in hand. The second is posing the right questions.

Слайд 7[Gathering the relevant information]
The first task in the creative process is

to stuff your conscious mind with information and then to unhook your rational process. Your unconscious has to be well informed or your ideas will be irrelevant.

Слайд 8[Posing the beautiful questions]
5 W’s and an H

→ What?
→ Where?
→ When?

Why?
→ Who?

How?


Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика