international tourism in Crimea
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Structural-semantic features of English. Advertising texts promoting international tourism in Crimea презентация
Содержание
- 1. Structural-semantic features of English. Advertising texts promoting international tourism in Crimea
- 2. THE THEME ACTUALITY IS LAID IN THE
- 3. THE OBJECT OF THE
- 4. THE PRACTICAL MATERIAL WAS TAKEN FROM RADIO,
- 5. The theoretical and practical importance of the
- 7. The Real
- 9. Ноnda. The power of dreams. Subaru.
- 11. Ivory Soap - 100 % Pure. Ivory
- 12. Between love
- 13. Would you like to feel yourself in
- 14. Soak up sunshine and fresh sea air!
- 15. Conclusion Advertising as the special kind of
Слайд 2THE THEME ACTUALITY IS LAID IN THE NECESSITY OF THE ANALYSIS
OF THE DESCRIPTION AND PECULIARITIES OF LINGUISTIC AND STYLISTIC FEATURES OF THE TEXT OF ADVERTISEMENTS.
Слайд 3 THE OBJECT OF THE RESEARCH WORK IS ENGLISH
ADVERTISING TEXTS.
THE SUBJECT OF THE RESEARCH IS SOCIAL, CULTURAL AND LINGUISTIC FEATURES OF THE TEXT OF ADVERTISEMENTS INFLUENCING BUYING DECISIONS OF FOREIGN TOURISTS.
THE SUBJECT OF THE RESEARCH IS SOCIAL, CULTURAL AND LINGUISTIC FEATURES OF THE TEXT OF ADVERTISEMENTS INFLUENCING BUYING DECISIONS OF FOREIGN TOURISTS.
Слайд 4THE PRACTICAL MATERIAL WAS TAKEN FROM RADIO, INTERNET AND BROADCASTING COMPANIES
ADVERTISEMENTS SUCH AS BBC, CNN, ITV, CBS, BIO, BRAVO+1 AND RADIO COMPANIES ABSOLUTE RADIO, BBC RADIO1, SUNRISE RADIO AND THE COAST.
Слайд 5The theoretical and practical importance of the given research is caused
by expansion and deepening of theoretical data on the concept "text", the language of the advertising text improves efficiency of its speech influence.
Слайд 7 The Real Thing
- Coca-Cola
He keeps going and going and going
Energizer Batteries
Just Do It. Nike.
Слайд 9Ноnda. The power of dreams.
Subaru. Think. Feel. Drive).
Intel Inside
We love to
see you smile.
McDonald's
McDonald's
Слайд 11Ivory Soap - 100 % Pure. Ivory Soap
Good to the last
drop. Maxwell House coffee
Melts in your mouth, not in your hands. M&Ms
Слайд 12
Between love and madness lies Obsession!
Calvin Klein's Obsession
Crystal lip colour. It's music for your lips!
Maybeline
Слайд 13Would you like to feel yourself in close contact with nature?
Have
you ever felt absolutely wonderful aromas of forest flowers?
Would you like to be one on one with Crimean legends?
The Red Caves are just for you!
Would you like to be one on one with Crimean legends?
The Red Caves are just for you!
Слайд 14Soak up sunshine and fresh sea air!
Experience Yalta Through the natural
beauty!
Enter into the history and sunshine!
Enter into the history and sunshine!
Слайд 15Conclusion
Advertising as the special kind of the social information covers almost
all spheres of cultural, economic and social life.
As a result of the research concerning the advertising texts it is possible to make a number of conclusions:
• advertising texts possesses active synonyms;
• the advertising text should be bright and short.
As a result of the research concerning the advertising texts it is possible to make a number of conclusions:
• advertising texts possesses active synonyms;
• the advertising text should be bright and short.
