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Starbucks coffee company презентация
Содержание
- 1. Starbucks coffee company
- 2. History of the company Structure of the
- 3. HISTORY 1971 – Starbucks Coffee,
- 4. Starbucks name MOBY DICK
- 5. Key People Howard Schultz Chairman President Chief
- 7. Product Innovation
- 8. Drinks Food
- 9. Customers Starbucks 18-45 year olds Youngsters who
- 10. Starbucks believes that conducting business
- 11. Main competitors McDonalds Dunkin
- 12. Global Economic Crisis and Starbucks? NEW YORK
- 13. Income and expenses
- 14. SWOT analysis -Global recognition -Quality products -Profitable
- 15. STARBUCKS - Mission In the
- 16. Success Formula Motivated employees and superior customer
- 17. Product Diversification
- 18. Companies Revenue
- 19. Starbucks Stocks
- 20. Thank for your attention!
Слайд 2History of the company
Structure of the company
Financial analysis of the company
Presentation
Слайд 3
HISTORY
1971 – Starbucks Coffee, Tea, and Spice store (coffee bean roasting)
1982 – Howard Schultz joined Starbucks.
1986 – Howard Schultz established Il Giornale Coffee Company.
1987 – Il Giornale acquired Starbucks and changed the name into Starbucks Corporation.
1992 – Starbucks decertifi5ed the union and made IPO.
1995 – Starbucks Coffee International opens in Japan − Starbucks implemented ESOP.
Слайд 5Key People
Howard Schultz
Chairman
President
Chief Executive Officer
Troy Alstead
Chief Financial Officer and Group President,
Curtis Garner
Executive Vice President, Chief Information Officer
Arthur Rubinfeld
Chief Creative, Officer, President, Global Innovation And
Adam Brotman
Executive Vice President, Chief Digital Officer
Matthew Ryan
Executive Vice President, Global Chief Strategy Officer
Sharon Garner
Executive Vice President, Global Chief Marketing Officer
Слайд 6
Howard Schultz – ceo of Starbucks
1985: Started his own coffeehouse:
1987: purchased Starbucks Coffee (6 stores)
Renamed Il Giornale Coffee with the Starbucks name
Expended aggressively first across the United States and then around the world
Слайд 8 Drinks
Food
Sandwich
Tumblers
Coffee Makers
Blends
Frappussino
Mugs
Non-Coffee
Espresso
Cappuccino
Cookies
Muffins
Pastry/ Cakes
Слайд 9Customers Starbucks
18-45 year olds
Youngsters who want to gather with their friends
Office
Those who feel that drinking coffee is "cool"
People who are adventurous, willing to try new things
Слайд 10
Starbucks believes that conducting business ethically and striving to do the
Work Ethics
Слайд 12Global Economic Crisis and Starbucks?
NEW YORK (AP) — Starbucks Corp. managed
Слайд 14SWOT analysis
-Global recognition
-Quality products
-Profitable organisation
-Strong financial foundation
-Visionary leader
Launching new products
Skilled Labour
More tourist attraction
Use of social media network
High price
Importing roasted coffee
Known only for coffee
Cultural & Political issues
Real State cost and laws in Sri Lanka
Economic down turns
Health cautious customers
Слайд 15
STARBUCKS - Mission
In the beginning: “ Establish Starbucks as the premier
Now: “ To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time”.
Слайд 16Success Formula
Motivated employees and superior customer service is the key success
Starbucks focuses on recruiting and developing right people.
Attractive compensation policies.
