Maybelline New York презентация

company L'Oreal. The history of the company Maybelline started with mascara in 1913. The young chemist Thomas Williams noticed his younger sister Maybel apply a mixture of vaseline and coal dust to the lashes to make them darker. He reproduced this mixture in small laboratories and sold it under the name "Lash-Brow-Ine'. Despite the fact that the product became a local hit unappealing name deter buyers. Then Williams renamed it 'Maybelline' (from the English. Maybel and vaseline).

for sisters, thanks to her eyebrows and eyelashes of the girl look more impressive. Means for dyeing eyelashes it worked, boy Maybel was captivated by her new views, and they were married in 1914. Accordingly, the name of this cosmetic product contained part of the name sisters of the Creator, and it was under this name "Maybelline" reached its legendary status in the field of cosmetics.

the sale of mail order and through advertising campaigns in the press, sales were up. The appearance of carcasses on sale in the beauty stores was due to the insistent demands of women. In the 1930s launched the first line of eyeshadow and eyeliners. Today this mascara collector's specimen, and in 30 years have cost only 10 cents. The success of this product became a legend.

products for lips and nails. In 1991 Maybelline appears the key phrase "Maybe She's Born with It. Maybe It's Maybelline".(Everyone loves you, and you from Maybelline) is the main philosophy of which is to emphasize the natural beauty inherent in the woman.
In 1996 L'oreal USA buys Maybelline, in June the company moved to the world capital of fashion - new York. So there is Maybelline New York. In 1997 the company launched a collection of Express. The first product was fast drying nail Polish, then came Volum Express mascara, Liner Express eye and Foundation 3 in 1.

In 2004, Maybelline officially becomes Maybelline New York. Today the company is the number 1 brand worldwide and is represented in more than 90 countries around the world. Maybelline New York is everything is a brand today: its size, color, success.

attention