DOLCE & GABBANA
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The Dolce & Gabbana brand was created in 1985 and has grown to become one of the top luxury goods groups in the world. Domenico Dolce and Stefano Gabbana first met in Milan in 1980 when working as assistances in an atelier.
Domenico Dolce and Stefano
Gabbana have made a trade mark
of their surnames which is known
throughout the world. The key of
their success is the italian character
and their sensual and unique style
add to tailoring talent.
A brand is a symbol that distinguishes
a product made by one firm from
Dolce & Gabbana company’s brand
is a luxury brand that means
an expensive, status symbol brand.
Dolce & Gabbana company adopt a multiple
brands policy to reach every business
niche with a particular marketing strategy.
It owns two brands:
The brand Dolce&Gabbana is the dream.
Its incomparable appeal is due to superior
sartorial content and stylistic originality.
It is a timeless style that combines innovation
with mediterranean flavour
D&G brand is irony. Is a fashion label inspired
by the street contemporary music for a no-
conventional personal style.
It means freedom
QUALITY FOR D&G
Dolce&Gabbana company know how
important the origin of the product for
their consumers is. To ensure an authentic
Italian style their two production facilities
are located in Italy: one in Legnano
and another in Val d’Arno.
D&G TARGET MARKET
D&G target market includes people from
15 to 25, who are innovators,
trendsetters and everyone who
enjoys freedom and irony in fashion.
DOLCE&GABBANA TARGET MARKET
She is strong; she likes
herself and knows she is
liked. She can be a
manager, wife, mother or
she is always a true woman
He is a little
he pays attention
He lays down the
Dolce&Gabbana group consists of
employees, production italian
facilities, stores and factory
outlets. International market
operations are conducted by
the New York and
Advertising is an attempt to get the
to the people at the time.
- big impact
LICENSING and BRAND STRETCHING
The stretching of a brand consists of
produce different kind of goods with the
This strategy is realized with the licensing
that means give a formal authorization to
an outside supplier for using their name
There are a lot of examples of product
realized in this way: