Презентация на тему Dolce & Gabbana

Презентация на тему Презентация на тему Dolce & Gabbana, предмет презентации: Английский язык. Этот материал содержит 22 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
Текст слайда:

Luxury brands:





Proctor:
Student:Baimanasova Gaukhar

DOLCE & GABBANA


Слайд 2
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HISTORY

The Dolce & Gabbana brand was created in 1985 and has grown to become one of the top luxury goods groups in the world. Domenico Dolce and Stefano Gabbana first met in Milan in 1980 when working as assistances in an atelier.


Слайд 3
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Domenico Dolce and Stefano
Gabbana have made a trade mark
of their surnames which is known
throughout the world. The key of
their success is the italian character
and their sensual and unique style
add to tailoring talent.

ITALIAN
STYLE


Слайд 4
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A brand is a symbol that distinguishes
a product made by one firm from
the others.

Dolce & Gabbana company’s brand
is a luxury brand that means
an expensive, status symbol brand.


Слайд 5
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MULTIPLE BRAND

Dolce & Gabbana company adopt a multiple
brands policy to reach every business
niche with a particular marketing strategy.

It owns two brands:
Dolce&Gabbana
D&G


Слайд 6
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The brand Dolce&Gabbana is the dream.
Its incomparable appeal is due to superior
sartorial content and stylistic originality.
It is a timeless style that combines innovation
with mediterranean flavour


Слайд 7
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D&G brand is irony. Is a fashion label inspired
by the street contemporary music for a no-
conventional personal style.
It means freedom


Слайд 8
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QUALITY FOR D&G

Dolce&Gabbana company know how
important the origin of the product for
their consumers is. To ensure an authentic
Italian style their two production facilities
are located in Italy: one in Legnano
and another in Val d’Arno.


Слайд 9
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D&G TARGET MARKET

D&G target market includes people from
15 to 25, who are innovators,
trendsetters and everyone who
enjoys freedom and irony in fashion.


Слайд 10

Слайд 11
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DOLCE&GABBANA TARGET MARKET

The woman
She is strong; she likes
herself and knows she is
liked. She can be a
manager, wife, mother or
lover but
she is always a true woman



Слайд 12
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The man
He is a little
hedonistic, free,
successful and
he pays attention
to details.
He lays down the
rules imposing
his personality


Слайд 13
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Dolce&Gabbana group consists of
employees, production italian
facilities, stores and factory
outlets. International market
operations are conducted by
the New York and
Tokyo subsidiaries

2392

2

83

11


Слайд 14
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Advertising is an attempt to get the
message
to the people at the time.
- originality
- big impact
- revolution

right

right

right


Слайд 15
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They dress rockstars
(Madonna, Elthon Jhon, Jennifer Lopez)


Слайд 16
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They dress television stars
(Simona Ventura, presenter of Sanremo)


Слайд 17
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LICENSING and BRAND STRETCHING

The stretching of a brand consists of
produce different kind of goods with the
same logo.
This strategy is realized with the licensing
that means give a formal authorization to
an outside supplier for using their name
and image.
There are a lot of examples of product
realized in this way:


Слайд 18
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Mobile phones


Слайд 19
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knitwear and sunglasses


Слайд 20
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Perfumes


Слайд 21
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cars


Слайд 22
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Thank you for Attention


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