Proctor:
Student:Baimanasova Gaukhar
DOLCE & GABBANA
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Dolce & Gabbana презентация
Содержание
- 1. Dolce & Gabbana
- 2. HISTORY The Dolce
- 3. Domenico Dolce and Stefano Gabbana have
- 4. A brand is a symbol that distinguishes
- 5. MULTIPLE BRAND Dolce & Gabbana company adopt
- 6. The brand Dolce&Gabbana is the dream. Its
- 7. D&G brand is irony. Is a fashion
- 8. QUALITY FOR D&G Dolce&Gabbana company know how
- 9. D&G TARGET MARKET D&G target market includes
- 11. DOLCE&GABBANA TARGET MARKET The woman She is
- 12. The man He is a little
- 13. Dolce&Gabbana group consists of
- 14. Advertising is an attempt to get the
- 15. They dress rockstars (Madonna, Elthon Jhon, Jennifer Lopez)
- 16. They dress television stars (Simona Ventura, presenter of Sanremo)
- 17. LICENSING and BRAND STRETCHING The stretching of
- 18. Mobile phones
- 19. knitwear and sunglasses
- 20. Perfumes
- 21. cars
- 22. Thank you for Attention
HISTORY
The Dolce & Gabbana brand was created in 1985 and has grown to become one of the top luxury goods groups in the world. Domenico Dolce
Слайд 2HISTORY
The Dolce & Gabbana brand was created in
1985 and has grown to become one of the top luxury goods groups in the world. Domenico Dolce and Stefano Gabbana first met in Milan in 1980 when working as assistances in an atelier.
Слайд 3Domenico Dolce and Stefano
Gabbana have made a trade mark
of their
surnames which is known
throughout the world. The key of
their success is the italian character
and their sensual and unique style
add to tailoring talent.
throughout the world. The key of
their success is the italian character
and their sensual and unique style
add to tailoring talent.
ITALIAN
STYLE
Слайд 4A brand is a symbol that distinguishes
a product made by
one firm from
the others.
Dolce & Gabbana company’s brand
is a luxury brand that means
an expensive, status symbol brand.
the others.
Dolce & Gabbana company’s brand
is a luxury brand that means
an expensive, status symbol brand.
Слайд 5MULTIPLE BRAND
Dolce & Gabbana company adopt a multiple
brands policy to
reach every business
niche with a particular marketing strategy.
It owns two brands:
Dolce&Gabbana
D&G
niche with a particular marketing strategy.
It owns two brands:
Dolce&Gabbana
D&G
Слайд 6The brand Dolce&Gabbana is the dream.
Its incomparable appeal is due to
superior
sartorial content and stylistic originality.
It is a timeless style that combines innovation
with mediterranean flavour
sartorial content and stylistic originality.
It is a timeless style that combines innovation
with mediterranean flavour
Слайд 7D&G brand is irony. Is a fashion label inspired
by the
street contemporary music for a no-
conventional personal style.
It means freedom
conventional personal style.
It means freedom
Слайд 8QUALITY FOR D&G
Dolce&Gabbana company know how
important the origin of the
product for
their consumers is. To ensure an authentic
Italian style their two production facilities
are located in Italy: one in Legnano
and another in Val d’Arno.
their consumers is. To ensure an authentic
Italian style their two production facilities
are located in Italy: one in Legnano
and another in Val d’Arno.
Слайд 9D&G TARGET MARKET
D&G target market includes people from
15 to 25, who
are innovators,
trendsetters and everyone who
enjoys freedom and irony in fashion.
trendsetters and everyone who
enjoys freedom and irony in fashion.
Слайд 11DOLCE&GABBANA TARGET MARKET
The woman
She is strong; she likes
herself and knows
she is
liked. She can be a
manager, wife, mother or
lover but
she is always a true woman
liked. She can be a
manager, wife, mother or
lover but
she is always a true woman
Слайд 12The man
He is a little
hedonistic, free,
successful and
he pays
attention
to details.
He lays down the
rules imposing
his personality
to details.
He lays down the
rules imposing
his personality
Слайд 13Dolce&Gabbana group consists of
employees,
production italian
facilities, stores and factory
outlets. International market
operations are conducted by
the New York and
Tokyo subsidiaries
facilities, stores and factory
outlets. International market
operations are conducted by
the New York and
Tokyo subsidiaries
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2
83
11
Слайд 14Advertising is an attempt to get the
message
to the people at the time.
- originality
- big impact
- revolution
to the people at the time.
- originality
- big impact
- revolution
right
right
right
Слайд 17LICENSING and BRAND STRETCHING
The stretching of a brand consists of
produce
different kind of goods with the
same logo.
This strategy is realized with the licensing
that means give a formal authorization to
an outside supplier for using their name
and image.
There are a lot of examples of product
realized in this way:
same logo.
This strategy is realized with the licensing
that means give a formal authorization to
an outside supplier for using their name
and image.
There are a lot of examples of product
realized in this way:
