Data Synthesis презентация

Treat your customers as individuals. MASS MARKETS OF INDIVIDUALS Media and advertising Healthcare and medicine Education Ecommerce and marketing Etc.

Слайд 1©2013 Primal Fusion Inc.
Data Synthesis
The Big Problem with Small Data


Слайд 2Treat your customers as individuals.

MASS MARKETS OF INDIVIDUALS

Media and advertising

Healthcare and medicine
Education
Ecommerce and marketing
Etc.

Слайд 3Implicit Semantics Statistical Approaches
Explicit Semantics
Ontological Approaches
The Long Tail of Big Data
EXPRESSIVENESS
DATA
COMPLEX SCHEMA
SIMPLE

SCHEMA

SMALL

BIG



Cost-Performance Barrier

MASS MARKETS OF INDIVIDUALS

Statistical methods lose significance

Ontological methods prohibitively expensive


Hybrid Approaches



Слайд 4Example: Expertise Search

Source: James Cridland


Слайд 5


Statistical Approaches


Слайд 6
Manual Approaches


Слайд 10Primal’s approach: Modeling knowledge generation, not modeling knowledge



Natural Language
Primal Semantics


Words
+
Grammatical rules
=
Statements and

queries

Atomic semantics
+
Constructive rules
=
Semantic representations



Слайд 16Treat your customers as individuals.
Massive opportunities in truly individualized services, but...
…huge

challenges in the long tail of big data.
The cost-performance barrier requires solutions with fundamentally different cost structures.
Primal’s semantic synthesis technology is one such solution.

Слайд 17About Primal
Primal powers the rapid development of personalized and intelligent systems.
Cloud-based

data service (DaaS). Software and IP licensing opportunities are available for larger companies.
Professional services available, with expertise in knowledge representation, statistical computing, information retrieval and extraction, database, and cloud computing.
More info: primal.com


Слайд 18Contact Info
Peter Sweeney, Founder & President
peter.sweeney@primal.com @petersweeney
Further reading: blog.primal.com


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