“GOOD DATA IS THE LIFEBLOOD OF YOUR BUSINESS AND REQUIRES EFFECTIVE MANAGEMENT LIKE ALL OTHER ASSETS” *
* Source: Data is the lifeblood of your business, PWC.
* Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. 2011
In essence big data is the challenge, benefits and tools involved in gathering, manipulating and analysing massive amounts of data, often collected from disparate sources, that businesses can now accumulate from all aspects of their operations.
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1. Clean it
2. Build data marts & analytical models
3. Interrogate & deliver business intelligence
Using your data we can help you better understand your business and predict what will happen in the future.
Go to market, measure, improve
Including Hive, HBase, Pig etc
Idiro SNA Plus is also available for Oracle 11.2
Retention campaign performance
Goal: To retain high/ medium value customers and win back high/ medium value customers that had left.
Process: Monthly retention campaigns were run targeting high and medium value customers with high and medium churn scores.
Result: Reduction in churn in the campaign group of approximately 50%
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