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The Science of Instagram Analytics @evanjames11 презентация
Содержание
- 1. The Science of Instagram Analytics @evanjames11
- 2. Social Network Divisions Delivery Networks Discovery Networks
- 3. The network is immature Content strategy
- 4. The Instagram Landscape in 2015 Not yet, but it will come Key focus now
- 5. Photo & Video Filter Engagement Average Interactions
- 6. Media brands are the ultimate social marketers
- 7. Photo or Video?
- 8. Normal Filters Dominate
- 9. Filter Usage Is Highly Dependent On Industry
- 10. Performance on Instagram
- 11. Hashtags: Also Depends On Your Industry
- 12. 90% of Posts < 300 Characters
- 13. But Is Instagram A Place For Only Short –Form Text Only?
- 14. Anyone can shoot & publish, but brands need high-quality photos & videos
- 15. Real time mapping…Like Know Other Social Network
- 16. Socialbakers Analytics Core Analytics Advanced Reporting
- 17. A bit about Socialbakers Defining how social
- 18. EngageX Jan Rezab @janrezab Socialbakers CEO
- 19. Don’t blindly publish Interactions are king Be flexible Takeaways
- 20. My Typical Ending Slide For A Larger
- 21. But With Instagram Social Marketing Is For The Taking
- 22. Thank You!!! @evanjames11 Evan James Head of North American Marketing
Social Network Divisions Delivery Networks Discovery Networks
Слайд 3The network is immature
Content strategy should focus on interactions
Don’t measure in
isolation
Turn insight into action
Turn insight into action
Key Traits of Instagram
Слайд 5Photo & Video Filter Engagement
Average
Interactions
Fan Growth
& Distribution
Total Interactions
Brand Perception
Total
Shares
Post Type Effectiveness
Custom
Reporting & Dashboards
Слайд 16Socialbakers Analytics
Core
Analytics
Advanced Reporting
Premium Analytics
Promoted Post Detection
Social Health
Index
Inspiration
Pack
Data
Exports
Executive
Dashboard
Command
Center
Social Media
Dashboard
Over 100
Social KPIs
Industry
Benchmarks
Competitor
Comparison
Custom Labels
and Filters
Integrated Facebook
Insights
Слайд 17A bit about Socialbakers
Defining how social is measured
8,000,000+ Social Profiles
$34M+ in funding
2,700+ global clients
½ of Global Fortune 500
500k site visitors/month
2,700+ global clients
½ of Global Fortune 500
500k site visitors/month
Слайд 20My Typical Ending Slide For A Larger Social Network
Interactions
Correlate with
Conversions
Increased Facebook Average Quarterly Interactions
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Sep
2014
Oct
2014
Nov
2014
